Moderating to Maximize Insights and Mitigate Common Pitfalls. Pulling off an effective focus group that gets you the type of insights you’re looking for, is hard work. You have to know the tricks of the trade to really garner insights that are deep and valuable. And you can’t have a […]
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Our New Online Qual Team is Bucking Convention
Start an Online Qual Business DURING a Pandemic!? Well, as our Gina Derickson says, “why now; why not?” In this short conversation, our founder David and VP of Research Gina discuss starting a new qualitative business during challenging times and where the heck the name Lillian Labs came from. Check […]
Your Memory Stinks: HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT
PART I | WHO ARE WE AND WHY ARE WE DOING THIS? Recall and memory. Tricky things. Especially for market researchers. The market research industry has traditionally relied upon recall- and memory-based methods for gathering feedback and insights. But there’s a ton of evidence out there that calls into question […]
Word of Mouth Insights & Tips for Advertisers
(This post originally appeared on the Engagious Blog) There’s no question that word of mouth advertising is powerful. In fact, a Nielsen study confirmed that 83% of global consumers say they “completely” to “somewhat” trust the recommendations of friends and family. It stands to reason that customer testimonials in advertising, […]
Dialsmith Discoveries | Best of the Buzzworthy Super Bowl Ads
Welcome to the next installment of our Dialsmith Discoveries series—where we put our own Dialsmith research tech to the test to tackle a timely but not-so-serious question that has befuddled humanity for decades, or maybe years, or perhaps hours. In our previous segments, we explored America’s Favorite Thanksgiving Pie (yum!) and Favorite Holiday […]
Case-In-Point: Using Online Dial Testing to Drive Deeper In-Person Qual
Q&A with LDV Research Partner’s Galia Rosemberg Galia Rosemberg is a seasoned, freelance market research consultant based in Mexico City. She recently completed an interesting political research study, pairing online dial testing with traditional qualitative methods, to evaluate how the underlying theme and tone of selected political commercials resonated with […]
The Big Game Ads | Talking Winners, Losers, Trends & Ratings Technology
The feeding frenzy over the Big Game ads has faded for yet another year which means it’s time to try to make sense of what the heck happened. Here are five BIG takeaways from our Slidermetrix ratings of the 2018 Big Game ads: MORE SILLY. LESS EDGY. 2017 was the […]
The Super Bowl of Advertising starts NOW — #RateTheAds
$5 Millon for 30 seconds of Super Bowl Airtime Advertisers are paying a record $5 million for a :30 spot this year, so you better believe they are coming to play. This is our 5th year of offering up pre-released ads for you to rate and weigh-in on. And new […]
Super Bowl Ads: Fails and Flops
We remember all the great Super Bowl ads: Coca-Cola’s Mean Joe Green spot, Budweiser’s “Lost Dog”, Apple’s “1984”spot and many others. But what about the ads that didn’t hit the mark? The fails. The flops. Advertisers can learn just as much, if not more, from the failings of previous years’ […]
Our Picks of Marketing & Market Research Industry Articles and Posts for the Week | Dec 14th Edition
Here’s a round-up of some of the more stimulating, challenging and entertaining marketing and market research industry posts we read this week. We invite you to add your own submissions in our Comments section below. AdWeek | How Spotify Makes Its Data-Driven Outdoor Ads and Why They Work So Well […]
