Some good thoughts over at Bold Approach blog about the impact DVR’s are having on television advertising and how to make advertising better overall. Dave also links to an interesting Forrester study that delves deeply into this topic. For more info, I previously looked at this topic here, here and […]

Whether consuming multiple forms of media at the same time or just trying to consume all types of media faster, the way people interact with media is changing fast. This article at seattlepi.com sums it up very well. As I’ve previously addressed here and here, marketers and advertisers need to […]

In stark contrast to advertisers testing 90-second television commercials in order to get viewer’s attention in a fast-forward world, the campaign of Indiana Governor Joe Kernan is running five-second ad bursts that convey quick, simple messages. In a damned-if-you-do, damned-if-you-don’t kind of way, the opposition is actually complaining about the […]

This article by eMarketer highlights stats by Jupiter Research that predict online video ad spending will jump from $77 million in 2003 to $657 million in 2009. Online video ads first caught my attention back in May of this year, at which time I wrote this. With DVR’s (like TiVo) […]

With 38.4% compound annual growth over the last five years and revenues expected to grow from $470 million in 2004 to more than $1 billion in 2008, cinema advertising is the fastest-growing ad medium. I’ll tell you, after watching “The 2wenty” for a while now at Regal cinemas and thinking […]

Must read article from Wired on how the media consumption behavior of 18-34 males is changing the world advertising and how companies sell to us.

As another means of busting through the clutter and holding onto fast-forward-happy DVR viewers, companies are trying 90-second television commercials, according to this article in The New York Times (free subscription required). We previously touched on the advertising challenges posed by DVR’s in this post.

Two great links today via Experience Economy Evangelist: The first is the cover story of the July 12 Business Week that profiles, in depth, the shift from mass market advertising and marketing to micromarketing and highly targeting campaigns. This is a must read! The second is an Atlanta Business Chronicle […]

New study reports on current in-home TV technology numbers: DVRs in 4% of homes (up 100% in 6 months) HDTV in 6% of homes (up 50% in 6 months) Dual DVD/VHS decks in 18% of homes TV tuners in PCs in 5% of homes I’m actually surprised HDTV is slightly […]

Interesting New York Times article about television ads being aired contextually, based on programming and viewer conditions. For instance, The Weather Channel will offer the ability to run TV ads based on the viewer’s weather conditions such as, “sending commercials for rugged trucks to rainy parts of the country while […]