Experience Economy Evangelist points to a Business Week article that profile’s Coca-Cola Co’s new hang-out called Coke Red Lounge. It’s an environment where consumers can experience music, movies, videos and all things Coke. Interesting stat in the article is that due to media fragmentation and the proliferation of DVR’s (like […]

As a follow-up to this post I refer you to this article in The Hollywood Reporter regarding results of a new TV viewership study that includes data on DVR viewing habits. Key stats: DVR penetration is expected to be “6% of domestic TV households by year’s end” “…after TV watchers […]

As a follow-up to this post I refer you to this article in the June 28, 2004 issue of Time magazine (p. 52 of the print version) in which video games, online games, web sites and products that market and advertise to kids are profiled. One of the online games […]

Interesting article in the June 2004 issue of Business 2.0 (page 78 of the print version – subscription required to read online) about a strategy used by advertising agency Zimmerman & Partners which they call “brandtailing.” The concept is to first uncover the underlying reasons why people don’t buy (at […]

While it does not provide much in the way of specifics (though I’m sure there will be much more about this in the coming months), this Reuters article highlights Viacom’s interest in advertising in video games. I’m not a gamer and don’t really know how much, if any, of this […]

Here is a post from productmarketing.com, a blog I recently discovered, that discusses what’s wrong with a lot of advertising today and offers some good suggestions for improvement. Thanks to Amanda at Extensis for the link.

An article in the July 2004 issue of Inc. magazine (page 42) discusses how text messages to cell phones are being used to advertise and market to consumers. They reference a specific example of a shopping mall having collected cell phone numbers from 2000 shoppers (presumably by having them opt-in […]

Since we’re on a roll with this topic today, here’s an article from The New York Times that suggests TV add spending could be down as much as $100 million to $300 million for the upcoming 2004-5 season.

Interestingly, as a follow-up to the last post, here is a post at Adrants that summarizes a survey by the Association of National Advertisers asking marketers about their opinions on print media as an advertising outlet. Amid many interesting stats is also the fact that one of the top three […]

As a follow-up to this post, here is an article from Media Life magazine, courtesy of Lost Remote, that helps explain the increase in online ad spending and from where the ad dollars are coming.