This was Dialsmith’s first year attending the Qualtrics Insights Summit as an official Qualtrics Innovation Exchange partner and exhibitor. Founder & CEO David Paull and Manager of Online Products & Client Services Aaron Korach represented the Dialsmith contingent and helped welcome attendees to our online dial testing demo as part of […]
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Ten Things We Learned from this Year’s Super Bowl Ad Ratings
Now that the dust has settled and the final tallies are in, here’s a look at the most interesting story lines pulled from the final results of our fourth annual Slidermetrix Super Bowl ad ratings. If you’re not a list person and you want the deep dive into our final results, you […]
Super Bowl Ads: What Research Tells Us About Winners and Losers
The week of the Super Bowl is an especially fun time for us here at Dialsmith. While we have our share of football fanatics here at the office, what really gets us jazzed is being able to put our own ratings tools to work to gather public opinion on the Super Bowl ads. We’ve been […]
Breaking Out of the MRx Box: Getting Non-Researchers Excited About Market Research
How is market research perceived from those outside the market research industry? That’s the question NewMR and GreenBook posed to social media researchers issuing a challenge to report back with both findings and recommendations. The big takeaway finding from the project was this: “The research industry is too busy talking […]
New Look, Better Content, Same Dialsmith
We’ve launched our new website today, and while we’re guessing this isn’t inspiring you to do a happy dance the way it is for us, we’ve made some rather significant upgrades that we think you’ll like and will hopefully keep you coming back for more. Here are some changes we […]
UVA Ad Team Scores Best Research Award (Assist to Dialsmith)
Sometimes when corporate and academic research collide, really cool things happen. One such case is a project by the esteemed University of Virginia (UVA) McIntire School of Commerce and their student advertising competition efforts. For the second year in a row, Dialsmith has had the privilege to work with their ad team, and […]
THE LAST WORD ON THE SUPER BOWL ADS
Q&A with Kellogg School’s Brand Expert Tim Calkins Yes, we know that at this point, the giant sugar rush we all experienced around this year’s Super Bowl ads has subsided, but when we got the opportunity to “talk shop” with a fellow Super Bowl ad “junkie” especially one with […]
Results Are In! What We Learned from this Year’s Super Bowl Ads
While everyone was busy digesting the on-field action as well as all those wings, nachos, pizza, etc. during the Super Bowl, our Dialsmith team was busy trying to make sense of the Slidermetrix polling we were seeing on the Super Bowl ads. As a quick refresher before we jump […]
Latest on the Pre-Released Super Bowl Ads
We’ve been busily working to keep pace with the Super Bowl advertisers who have pre-released their spots. So far, so good. We have 15 ads available for viewing and rating second-by-second on our Slidermetrix VideoLink site as of this posting and more on the way. Early returns are starting to reveal […]
Super Bowl Ads are Back and So Is Slidermetrix!
Dialsmith and VideoInk partner to offer second-by-second “scoring” of Super Bowl ads For 30 seconds of air during this year’s Super Bowl, advertisers are paying as much as $4.5 million. That’s a whopping $150K per second and a huge investment to make an impression on viewers as they enjoy the […]
