Now that the Super Bowl teams are set, it’s time to focus on the real competition taking place on February 2nd. Yes, we’re talking the Super Bowl ads and today, Dialsmith announced an exciting venture with Portland, Oregon NBC Affiliate KGW NewsChannel 8 and its partner affiliates from around the […]
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Super Seconds? Slidermetrix revs up for another run of Super Bowl ad ratings
According to estimates, the cost to purchase a 30-second time slot during this year’s Super Bowl is $4 million. In case you’re wondering, that works out to $133,000 per second. Yowza! That’s easily the most expensive second of airtime ever and underlines how important every second of every Super Bowl […]
Slidermetrix and Philly.com Break New Ground with Real-Time Super Bowl Ad Ratings
Exciting news to share about our new online tool Slidermetrix… In advance of Sunday’s big game, we’ve gotten together with Interstate General Media, publishers of The Philadelphia Inquirer, Philadelphia Daily News, Philadelphia SportsWeek and Philly.com, and our research partners at Greenberg Quinlan Rosner Research to launch a first-of-its-kind online Super […]
What’s Your Window?
I used to work in high-end retail and every month HQ would send a “window stylist” to our shop to create that month’s masterpiece. And they really were. Sometimes elaborate and ornate and sometimes subtle understated. But always perfect to the last detail and eye-catching to everyone who passed by. […]
Dialsmith at the Banff Media Festival
Dialsmith is proud and excited to be a partner of the Banff Media Festival, contributing in two ways: During the new “Deal Makers Live” event, Perception Analyzer dials will be used to help evaluate and choose the winner of this innovative pitch competition. During a Tech Hub session, Dialsmith’s David […]
Dialsmith helps PSU take win in national ad competition
Dialsmith proudly provided Perception Analyzer services to help PSU’s Advertising Campaigns class take the win in a national ad campaign for the National Highway Traffic Safety Administration (NHTSA) under the Department of Transportation (DOT). Conducting a focus group at the Dialsmith offices PSU tested various campaign ideas with parents of […]
The Radio Zoo – Time for something new
The lions and tigers and that kind of stuff They have up here now are not quite good enough. You see things like these in just any old zoo. They’re awfully old-fashioned. I want something new! pic moggierocket Flikr Lions and Tigers and that kind of stuff. As […]
ESPN releases results from 3D TV study
ESPN has released results from a study on consumer interest in, enjoyment of, and recall from 3D televison viewing. In conjunction with Dialsmith clients Duane Varan and Disney Research Lab in Austin, TX, various methodologies we used in this study, including the Perception Analyzer. “The results from this comprehensive research […]
Thing 1 and Thing 2 visit the Logo Zoo
Photo by: M.I.S.S.Y. from Flikr “But if I ran the zoo,” Said young Gerald McGrew, “I’d make a few changes. That’s just what I’d do….” Changes. “I’d make […]
Mini (David) vs. Porsche (Goliath)
Mini USA has issued a Mini Cooper vs. Porsche 911 throwdown complete with a Facebook campaign, promotional video from Mini USA president Jim McDowell, and a full page NYT ad. All of this is nicely summarized on AdFreak. Can Mini win? Well, not the race, but the buzz, sure! Can […]
