Dan Jaffe of the Association of National Advertisers believes research is showing that advertising may not be the primary culprit in the increasing childhood obesity problem. For those interested in advertising, Dan Jaffe’s blog seems like a great one to keep up with.  Very interesting. via [Adrants]

According to this article in The New York Times, advertisers are turning to recurring ensemble casts for TV spots in hopes people “…will look forward to the ads, wondering when and how the cast will turn up.”

Couldn’t Adweek have come up with a more creative name for its new alternative advertising publication than Other Advertising?  According to Adrants, Other Advertising “will cover non-traditional advertising categories it defines as mass transit, sports stadiums, in-store, product placement, cinemas, elevators, cell phones, guerrilla marketing. Content will include business news, case studies, profiles […]

As a follow-up to my last post, this article cites how PepsiCo is planning to restrict advertising to children and reduce serving sizes in schools.  A trend that I, for one, hope catches on. via [URBANintelligence]

British consumer advocacy group, Which?, has taken issue with cartoon characters being used to market unhealthy foods to kids.  Their research showed that “77 percent of people think using kids’ favorite cartoon characters such as Shrek, The Simpsons and Scooby Doo, on the packs of foods high in fat, salt and sugar […]

3M’s new street advertisement for its Security Glass is bold, creative and shows what you can do when your product is just that good. via [Seth’s Blog]

Interesting article in The New York Times about Wal-Mart’s upgraded in-store television network, the reach it has with shoppers/viewers (average shopper watches seven minutes per store visit) and how much advertisers are willing to pay ($137,000 – $292,000 for a four week rotation of a single ad).

The New York Times has published website traffic data for companies that advertised during the Super Bowl as compared to their average of the four previous Sundays.  I am unable to capture the link to the pop-up screen that displays the graph on NYT.com, so here is a copy of […]

If you can’t wait until Sunday or just want a heads-up on what to look forward to, MediaPost has a preview of the upcoming Super Bowl ads, quarter by quarter.  Great stuff. Being much more of an advertising and media junkie than a hard-core sports fan, I have always more looked […]

American Online and Mobile 365 are offering cross-platform wireless customers a way, for a 50-cent fee, to vote for their favorite Super Bowl ad via text messaging.  According to Wireless Week, “texted votes will be tallied as part of the AOL Super Sunday Ad Poll, which will be released on Monday following the game.”  […]