Many readers of this blog learned of it from references to the Perception Analyzer® in the PBS documentary, “The Persuaders.”  I first referenced it in this previous post and if you missed the show, you now have two ways to check it out online: View the entire 90-minute documentary. View “Give Us […]

It was just a couple of nights ago that I was watching TV and noticed how many commercials were portraying men as complete idiots. Clueless fathers, insensitive husbands, slacker employees…you name it.  Today, The New York Times takes on the topic with this article which notes, “the ‘man as a dope’ imagery has […]

Budweiser supposedly created an ad for this year’s Super Bowl that depicts how Janet Jackson’s outfit was torn backstage before last year’s halftime show by someone using the rubberized garment to help twist open a bottle of Bud.  Yesterday, Budweiser and FOX “agreed” not to air the spot, but today Budweiser released the ad […]

Following the death of Johnny Carson last week, there is an interesting article in The New York Times about how much less obtrusive and more effective product placements seemed in the old days of television (including on The Tonight Show) as opposed to shows of today.  Worthy read.

Just when you thought everything that could be used for adverting had been, along comes FlapMedia, a company that sells advertising on truck mud flaps. Honestly, not a bad idea.  I mean, why not, right?  Question is, what will be the next flat service to be covered with advertising? via [Adfreak]

Nielsen Entertainment Group to begin providing videogame measurement and ratings in 2005. via [Adverblog]

If you were schizophrenic, would this billboard help you?  What would you read first, the plethora of horizontal text or the oh so helpful vertical text?  What does that fine print in the middle say?  Which phone number would you call?  What’s with the lava flow or whatever that is?  Perhaps instead of the […]

NBC is reportedly going to begin selling products featured in product placements as well as star’s wardrobe and accessories featured in NBC Universal shows.  I also read the other day, though I can’t remember where, that companies featured in tasks on The Apprentice are paying up to $2 million to be part of the […]

Here are a few TV viewing stats that speak to what people do when they watch television.  Nothing groundbreaking, but we love new stats, right?!?

So, a couple of days ago news breaks that TiVo will begin displaying logos and banner ads to viewers who fast forward through commercials.  Buzz about this has been predominantly negative (to say the least).  While more level heads may prevail and some may even decide it won’t be as bad as first suspected, shouldn’t […]