TiVo recently announced advertiser billboards and opt-in logos that will appear on-screen when viewers fast forward through commercials.  While this will surely please advertisers struggling to reach trigger-happy viewers, I can’t imagine TiVo’s fanatic customers are going to be all too happy. My first reaction is that it’s not TiVo’s job to appeal to advertisers.  It’s […]

The Advertising Research Foundation surveyed leading advertising professionals regarding what effect they feel DVRs will have on 30-second TV spots. Fifty-five percent expect “significant growth of non-traditional ad formats, but 30-second spot will remain cornerstone of TV advertising.”  Twenty-one percent predict the “death of the 30-second spot and dramatic transformation of TV advertising paradigm.”  Read […]

Last night PBS aired “The Persuaders” on Frontline, a documentary which looked at how changes in marketing practices are influencing U.S. culture and politics.  It also looked at how advertisers are trying to break through the clutter that they have created, looking for new ways to reach potential consumers. In a segment on political research, […]

According to Engadget, CNET has reported that Texas Instruments says 70% of cellphones will have digital TV tuners by 2007. Should this prophecy come to pass, what might this hold for the advertising industry? Will we see specially designed commercials optimized for television viewing via mobile devices? I think the […]

It’s an in-game ad kind of day. Massive Inc. announces its launch of the “world’s first” video game advertising network. Here’s how it works: The technology backbone behind the Massive Video Game Advertising Network is Massive’s patent pending ad serving technology, a client-server system that dynamically delivers advertising into video […]

Mediaweek reports on a deal between Nielsen Entertainment and Activision to measure how long and how often players are exposed to brands placed in video games. Surveys will also be conducted to understand player’s perception of ads in video games and how it effects brand awareness and recall. via [MarketingVOX]

MarketingVOX references a recent study by Media Planning Group finding that “nine out of ten respondents said they usually or always skip [television] ads – even with live programming – when they use their digital video recorders (DVRs).” Other data that is not necessarily in sync with these findings can […]

Dynamic Logic’s second CrossMedia Forum provided for a great evening of lively debate between top executives representing the eight major media categories. Much of the debate was spurred on by nearly 200 members of the audience using Perception Analyzer® dials to respond to the question, “Which medium is facing the […]

In honor of Advertising Week 2004, Yahoo! and USA Today conducted a survey of people’s favorite advertising icons and slogans. The winners are… America’s Favorite Icons, Top Five: M & M Characters® AFLAC Duck® Mr. Peanut® Pillsbury Doughboy® Tony the Tiger® America’s Favorite Slogans, Top Five: Melts in your mouth, […]

Proctor & Gamble reports that Crest’s appearance on last week’s episode of The Apprentice resulted in “the highest level of online interest in a single product launch in P&G history.” With the offer of free samples and a contest for the best marketing idea submitted via the web site, “increased […]