Here’s a round-up of some of the more stimulating, challenging and entertaining marketing and market research industry posts we read this week. We invite you to add your own submissions in our Comments section below. Greenbook | Market Research Firms Fight to Survive: Top 5 Ways MR Firms are Overcoming […]
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Cyber Week: How Retailers Use Behavioral Science (to Influence Your Spending Decisions)
Black Friday. Cyber Monday. That’s right, holiday shopping season is upon us. Retailers have one objective this cyber week—to get you to spend as much money in their retail/online stores as possible. To achieve this objective, retailers use behavioral science, or the study of human behavior, to influence your spending […]
Storytelling: New Science Is Enriching An Ancient Art
[Shoutout to the Greenbook Blog for publishing the original article on this topic authored by Dialsmith Founder & CEO David Paull] Okay, I admit this is a refresh of a blog post we published about two years ago. At that time, discussing storytelling in the context of market research still […]
Dissecting the Eerie Power of Halloween Storytelling
Halloween Marketing Halloween is just around the corner and it’s hard to decide who’s giddier… the kids about to get their candy rush on or the brands who plan to leverage the holiday in every way, shape and form to promote their wares. But with every brand under the full […]
The 3 Rules for Brilliant Marketing of Boring Products
Every marketer—every one of us—has been in the position of coming up with something interesting to say about something boring. Really, really, boring. The trick is marketing the story: How does the product fit into a more universal experience? Find something real, relatable, and hopefully, something entertaining. We hereby offer […]
Messaging to Your Customers After a Crisis #VegasStrong
Marketers plan their words carefully, but never more intentionally than in times of crisis. Natural disasters, and human-made tragedies, impact business. So then, how do you tell your customers their orders are delayed because your warehouse burned in a wildfire? How does the Houston Tourism Board invite people back after […]
STORY 2017 Conference: Top 5 Takeaways
A conference that breaks the mold is a very good thing It’s not often that you leave a conference so impressed and inspired that you want to tell everyone about it, but that’s exactly how I feel about STORY 2017. STORY is an event for more than just creative and […]
Fall TV Pilot Season: Sink or Swim in Minutes
How important are the Fall Pilots? In the current entertainment climate, a show will often sink or swim based solely the performance of the pilot. Thus all the hype around the “New Fall Shows” before they even air. A lot is riding on that first episode. A lot of careers […]
Mystique Marketing at Supreme New York City
The holy grail of marketing is crafting an experience that others want to share. Here is my story about how mystique, 2 hand stamps and a queue on a New York City street led to a highly memorable retail experience. (Originally posted on davidpaull.com) Mystique Marketing To the Supreme… If you’re […]
What is Dial Testing? Redux (the video edition)
One of our most viewed blog posts in recent months is one that addresses a question we get a lot here at Dialsmith, namely, “What is Dial Testing?” In the post, I offer an official answer to the question but then delve into the “give it to me straight…” answer […]
