With online research, participant engagement is critical. Conducing online market research offers many benefits but also a new set of challenges—participant engagement being a big one. If you’re thinking of ways to best test various forms of media (video and/or audio) online, check out this short video. It explains how […]
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Five Biggest Takeaways from our Slidermetrix 2017 Super Bowl Ad Polling
Well, that was a memorable Super Bowl, right? Yeah, the game was pretty good. Lady Gaga and her drone army were show-stopping. And the ads were… well, like usual, a spectacle all on their own. We just concluded our fifth consecutive year of testing the Super Bowl ads. This year, […]
Vision Critical’s Scott Miller Offers Remedy for Spam Survey Epidemic
It’s time to realize that the sun is setting on some of the old tried-and-true tools that market researchers have relied upon for years. Case-in-point, the conventional survey, once a mainstay of market research, is quickly becoming a thing of the past. Today, consumers have so many more channels to provide feedback […]
Ten Things We Learned from this Year’s Super Bowl Ad Ratings
Now that the dust has settled and the final tallies are in, here’s a look at the most interesting story lines pulled from the final results of our fourth annual Slidermetrix Super Bowl ad ratings. If you’re not a list person and you want the deep dive into our final results, you […]
Super Bowl Ads: What Research Tells Us About Winners and Losers
The week of the Super Bowl is an especially fun time for us here at Dialsmith. While we have our share of football fanatics here at the office, what really gets us jazzed is being able to put our own ratings tools to work to gather public opinion on the Super Bowl ads. We’ve been […]
As Newsletters Go, Two-Columns Are Better Than One
Like most small business teams, our marketing group doesn’t have much time or budget to dedicate to A/B testing. So, we only test what we can afford to test and afford to change. Typically, these aren’t major endeavors but minor tweaks that can help optimize a message or marketing piece, […]
A Marketer’s Survival Guide to Launching a New Website
Teddy Roosevelt famously said, “Nothing in the world is worth doing unless it means effort, pain, difficulty…” Doubt Old Teddy was referring to redesigning a website when he made that statement, but it certainly applies. We recently launched our new Dialsmith website and while there were no fatalities directly tied […]
New Look, Better Content, Same Dialsmith
We’ve launched our new website today, and while we’re guessing this isn’t inspiring you to do a happy dance the way it is for us, we’ve made some rather significant upgrades that we think you’ll like and will hopefully keep you coming back for more. Here are some changes we […]
Qual 360 Day 2 (in Tweets)
Day 2 of Qual 360 North America just finished up. Here are the key insights and takeaways told in short soundbites through Tweets…
Qual 360 Day 1 (in Tweets)
Day 1 of Qual 360 North America is officially in the books. So, here’s a “Best of” recap brought to you in Tweets.
