[Thanks to our guest blogger Megan O’Hara for contributing this article.] In our line of work, we’re constantly reminded that words have a profound impact on how we form our opinions and preferences. That’s a topic discussed in detail in this article by Mike Seccombe of “PowerHouse.” Seccombe cites […]
Archive | Brands & Marketing
RSS feed for this section
THE LAST WORD ON THE SUPER BOWL ADS
Q&A with Kellogg School’s Brand Expert Tim Calkins Yes, we know that at this point, the giant sugar rush we all experienced around this year’s Super Bowl ads has subsided, but when we got the opportunity to “talk shop” with a fellow Super Bowl ad “junkie” especially one with […]
Will Apple Watch Hit or Miss the Market?
Photo: Alex Washburn/Wired I’m surprised by the Apple Watch strategy. I know the whole “iWatch” rumor has been around for awhile, but I still expected it would be some type of wearable accessory (like the Nike FuelBand or Jawbone UP), not a full-sized watch that would also serve as a […]
Marketing and the Power of One Word
To marketers, the notion that every word matters, and that tweaking a word here and there can make a huge difference in how your message is received, is no huge revelation. But, in our research and consulting business we find that clients are often looking for that secret sauce to […]
SMR Goals
I’ve never been a fan of forcing silly acronyms to make something spell out a word. Lately I’ve been working on goal-setting and reading up on SMART goals. That is, goals that are Specific, Measurable, Attainable, Realistic, and Timely. The idea of SMART goals isn’t new and tons of reputable […]
Dialsmith Lets the (Lay’s) Chips Fall with New Research Findings
Friday is typically a horrible time to make any big public announcement but certain news just lends itself to the more relaxed weekend slate. That goes threefold for America’s favorite pastime — eating snack food.
That being the case, Dialsmith is casting all its chips into the pot and announcing the findings of its very own self-commissioned research study. And you may find the results quite tasty. Or not.
