Online Qual Success Hinges on Comprehensive Tech Checks Assessing the tech capabilities of your respondents in advance is CRUCIAL. Tech checks- If you have done online qual, then you know that technology is the lynchpin of the operation. But it’s not just about the platform you use. If you want […]
Archive | COVID-19 Messaging Research
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Our New Online Qual Team is Bucking Convention
Start an Online Qual Business DURING a Pandemic!? Well, as our Gina Derickson says, “why now; why not?” In this short conversation, our founder David and VP of Research Gina discuss starting a new qualitative business during challenging times and where the heck the name Lillian Labs came from. Check […]
Back-To-School Messaging: How Parents Feel About Conditions For Returning to School
Back-To-School Messaging is a Mixed Bag for These Parents As part of the ongoing “Back-to-Normal Barometer” tracking study, we crafted and dial tested back-to-school messaging to gauge how parents would react. We tested the video below featuring someone playing the role of a school superintendent communicating a message about students […]
Why Don’t People Wear Masks? How Can We Change That?
Why Don’t People Wear Masks? There is a (relatively) small subset of the population who NEVER wear masks. We are digging into this group to figure out why. We will keep this brief: The science is real: Masks are our best (last?) line of defense against coronavirus The […]
