3 Must-Haves for Online TV & Film Testing For decades, in-person dial testing has been a media researcher’s mainstay for evaluating movies, trailers, television programming and on-air talent. But, with the recent pivot to online research, do researchers have to ditch their go-to methods? Spring is the season of decisions: […]
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Our Partner Facilities Are Doing In-Person Focus Group Research
In-Person Research is Happening! Our clients are asking for recommendations. That’s why we’re happy to know who is doing in-person qualitative work (with all the necessary COVID-related precautions, of course!) Yes, Dialsmith is also back on the road doing in-person dial testing (and continuing to offer our gold-standard online dial […]
Online Trial Research: Why Privacy and Security Can’t Be an Afterthought
How to Ensure Project Security for Online Litigation Research One thing that’s clear from our work with jury research consultants over the years: Privacy and confidentiality for their studies is paramount. We do our fair share of litigation research at Dialsmith. Historically, it’s been in-person, but recently, more and more, […]
Why Online Qualitative Research Is So Important Right Now
Why Online Qualitative Research Is So Important Right Now Online qualitative methods are being adopted across the globe: everything from product development to messaging, virtual focus groups and online dial testing. There are effective ways to accomplish what you traditionally have done in-person(eg: projective exercises). A little ingenuity and […]
Our New Online Qual Team is Bucking Convention
Start an Online Qual Business DURING a Pandemic!? Well, as our Gina Derickson says, “why now; why not?” In this short conversation, our founder David and VP of Research Gina discuss starting a new qualitative business during challenging times and where the heck the name Lillian Labs came from. Check […]
Your Memory Stinks: HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT
PART I | WHO ARE WE AND WHY ARE WE DOING THIS? Recall and memory. Tricky things. Especially for market researchers. The market research industry has traditionally relied upon recall- and memory-based methods for gathering feedback and insights. But there’s a ton of evidence out there that calls into question […]
CNN Dial Tests the First Presidential Debate
Dial testing makes another showing on the campaign trail. If you’ve been living under a rock for the last 24 hours, you may not know that last night’s debate was one for the record books. As has been tradition for years, CNN used dial testing during last night’s debate. They […]
Swing Voter Project: A Tale of Two Convention Speeches
Dialsmith is working in partnership with Engagious and the Schlesinger to conduct a series of monthly swing voter focus groups in key battleground districts across the Upper Midwest and Florida. In our most recent focus groups, conducted virtually with swing voters from Wisconsin, we asked our participants to dial test […]
2 Expert Examples of Jury Research Wins
Jury Researchers, Litigation Consultants—call them what you will, but in reality, their clients expect them to be mind readers. Truth is, they know where to look, and what to look for. And they use the right tools that help them do it. These experts can find wins even in virtually […]
