Dialsmith is the technology partner and dial testing services provider for the Swing Voter Project—an ongoing, national study being conducted by Engagious and Focus Pointe Global. The project features monthly focus groups set in key battleground districts across the Midwest and Florida. The first group was conducted this past March […]
Archive | In-Person Dial Testing/Focus Groups
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Top Five Dial Testing Takeaways from Minnesota Swing Voters
Dialsmith is the technology partner and provider of the dial testing services for a closely followed, monthly Swing Voter Insights study being conducted by Engagious and Focus Pointe Global. These swing voter focus groups, which started this past March, are held every month up through Election 2020 in key swing […]
Top Five Dial Testing Takeaways from Michigan Swing Voters
Dialsmith is the technology partner and provider of the dial testing services for a closely followed, monthly Swing Voter Insights study being conducted by Engagious and Focus Pointe Global. These swing voter focus groups, which started this past March, are held every month up through Election 2020 in key swing […]
Top Five Dial Testing Takeaways from Swing Voters in Erie, PA
Dialsmith is the technology partner and provider of the dial testing services for a closely followed, monthly Swing Voter Insights study being conducted by Engagious and Focus Pointe Global. These swing voter focus groups, which started this past March, are held every month up through Election 2020 in key swing […]
Top Five Dial Testing Takeaways from Swing Voters in Sioux City, IA
Dialsmith is the technology partner and provider of the dial testing services for a closely followed, monthly Swing Voter Insights study being conducted by Engagious and Focus Pointe Global. The groups, which started this past March, are being held every month up until Election 2020 in key swing voter districts […]
Word of Mouth Insights & Tips for Advertisers
(This post originally appeared on the Engagious Blog) There’s no question that word of mouth advertising is powerful. In fact, a Nielsen study confirmed that 83% of global consumers say they “completely” to “somewhat” trust the recommendations of friends and family. It stands to reason that customer testimonials in advertising, […]
Audience Polling by Dialsmith Featured in WorkingNation Town Hall
Recently, WorkingNation and The Wharton Customer Analytics Initiative (WCAI) hosted a town hall to discuss strategies to help close the “skills gap” in the fields of data and analytics. Their objective, according to Theresa Collington, WorkingNation director of audience development and digital, was to, “Bring together the ‘movers and shakers’ […]
Engagious Podcast: Lara Giese, Applying Storytelling and Audience Engagement Techniques in the Courtroom
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The art and science of influence and persuasion is on no greater display than in a courtroom. So how can we take techniques used there and apply them to sales, marketing, and business communications? By learning from an expert trial consultant and jury researcher such as my guest for this episode, Dr. Lara Giese. In addition to being a licensed psychologist, Dr. Giese has worked as a litigation consultant and researcher on hundreds of high-profile and high-value court cases for 20+ years.
Dial Testing Reveals How Voters Feel About Leading Candidates in Oklahoma Governor’s Race
A number of closely contested governors races across the US will be decided next week. One such race is in Oklahoma where there is no incumbent as current Governor Mary Fallin is unable to seek re-election due to term limits. As a key component of its political coverage of the […]
Engagious | Axios Swing-Voter Focus Groups: The Inside Scoop Part 2
9/11, Climate Change, Women in Congress, Football—and more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters. Rich Thau, Engagious president, moderated. (To receive a written write up of results, go here.) To see how Axios […]
