The political season of 2018 is in full swing and tensions were running high at the Texas Gubernatorial Debate this evening. For tonight’s face-off, Nexstar was capturing real-time feedback with our Perception Analyzer dials in the hands of a focus group. Respondents supplied moment-to-moment feedback on the debate performances. One […]
Archive | In-Person Dial Testing/Focus Groups
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Engagious | Axios Swing-Voter Focus Groups: The Inside Scoop
(Originally posted on the Engagious Blog.) Voting, corruption, witch hunts, “fake news”—and lots more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters, all extremely likely to vote in November’s midterm elections. We wanted to […]
The Tech Behind Political Message Testing
Certainly, any successful political campaign starts with having a strong candidate. But, to be successful in today’s political climate, campaigns also need to be nimble with their message, and keep pace with the shifting moods of voters and the 24-hour news cycle. For this, campaigns need a crack research team […]
The State of the Union gets put under the Microscope
Last night’s State of the Union Address was the #Superbowl of the political world and we had multiple teams on the ground with voters (Republicans, Independents, Democrats) to rate their opinions on what they heard. With our technology in their hands, these groups watched and rated the President’s speech- and […]
Our Picks of Marketing & Market Research Industry Articles and Posts for the Week | Nov 30th Edition
Here’s a round-up of some of the more stimulating, challenging and entertaining marketing and market research industry posts we read this week. We invite you to add your own submissions in our Comments section below. Greenbook | Market Research Firms Fight to Survive: Top 5 Ways MR Firms are Overcoming […]
What is Dial Testing? Redux (the video edition)
One of our most viewed blog posts in recent months is one that addresses a question we get a lot here at Dialsmith, namely, “What is Dial Testing?” In the post, I offer an official answer to the question but then delve into the “give it to me straight…” answer […]
Video: Eliminating Recall Bias and Group Think in Focus Group Settings
In research, the devil is in the detail. Should you say “recycled” or “upcycled?” “Domestic economy” or “US economy?” This is why your research group needs to be clear of false influencers: recall bias and group think. Dial testing is one of the market research industry’s most reliable methods for […]
TRUE GRIT – Report Highlights Three Key Factors in Market Research Study Design
Greenbook’s market research industry GRIT Report is the gold standard for understanding the state of the market research industry and what clients are looking for. In this recent report, I was struck by three of the most important factors in study design: Proven methodology Participant engagement Trust in the results These […]
Moment-to-Moment Cheat Sheet: Online Research vs In-Person Research
Online research has become the mode of choice for many brands and content producers due, in no small part, to the modest relative cost and faster turnaround. Moment-to-moment research (aka dial testing) has traditionally been conducted in-person, the use of online moment-to-moment is becoming much more prevalent. So, how do […]
Nielsen Uses Perception Analyzer to Dial Test Canadian Finance Minister’s Budget Speech
(Photo credit to Sean Kilpatrick/Canadian Press; courtesy of CBC News) CBC News recently reported on findings from a recent Nielsen study that used the Perception Analyzer dial testing to gauge real-time feedback on a variety of policies and issues presented in Canadian Finance Minister Bill Morneau’s budget speech. The dial […]
