The Perception Analyzer has grown up a bit over the past 30 years–from a hardwired rheostat dial (1984) to the Model V version we have today. But really, it doesn’t look a day older than 29. It’s no small feat for a technology to remain relevant for 30 years (just […]
Archive | In-Person Dial Testing/Focus Groups
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Delving Deeper into Emotional Response and Moment-to-Moment Research with Sarah Evans and Joy Hackenbracht
Sarah Evans, PhD. Joy Hackenbracht, PhD. (Images courtesy of Fors Marsh Group) We’re always on the lookout for expert insights and opinions on moment-to-moment research. A recent article entitled, “Hooked On […]
5 Questions with Dialed In Affiliate Shugoll Research
With the mid-term election season here, it seems like a perfect time to highlight the work of one of our Dialed In Affiliate facilities whose sweet spot is hosting political and public policy research groups. Serving the Washington, D.C. area, Shugoll Research is a premier location for a multitude of […]
Support Checklist for Perception Analyzer System Owners
Are you taking advantage of all the benefits offered through your Perception Analyzer support contract? We’ve created this simple checklist to help ensure that you do. Download PA Support Checklist
Five Questions with ‘Dialed In’ Affiliate Fieldwork Seattle/Kirkland
Home of the Space Needle, the reigning Super Bowl Champions and, of course, Starbucks, Seattle is the next stop on our introductory tour of Dialed In Research Facilities. With offices situated between the fresh waters of Lake Washington and the salt waters of the Puget Sound, Fieldwork Seattle–Downtown and Fieldwork […]
Talking Peanut Butter and Bananas with Jessica Broome
If you get the chance to grab the latest (Third Quarter 2014) edition of MRA’s ALERT! Magazine, check out the article, “Qual and Quant are Like Peanut Butter and Bananas not Oil and Water” by Jessica Broome, Ph.D. In the article, Jessica does a great job articulating why researchers should […]
Five Questions with ‘Dialed In’ Affiliate Observation Baltimore
Known for its crab cakes, its baseball-playing Orioles and as birthplace of America’s national anthem, the city of Baltimore is also home to one of our new ‘Dialed In’ affiliate facilities, Observation Baltimore. We spent a few minutes with Observation Baltimore general manager Mira Davis-Kelly to learn more about […]
Crowd-Funded and Crowd-Selected Pitchlandia Startups Put on a Show
OMSI’s foyer was buzzing last night with innovative Portlanders eager to pitch their startups as well as curious audience members ready to hear about Portland’s fresh, new business ideas. (BTW, the buzz around the event could not only felt but heard out of the flaming bagpipes of the Portland’s iconic […]
Five Questions with ‘Dialed In’ Affiliate PVR Research Atlanta
With this next installment of “5 Questions With…” we get a taste of Southern Hospitality as we chat with Valerie Cansler, Research Director at Atlanta-based ‘Dialed In’ Affiliate PVR Research. Q: What should clients expect from your facility when they walk in the door and what sets PVR Research […]
Perception Analyzer Powers Portland-esque Pitchlandia
We’re no strangers to pitch competitions. After all, our dials have been used to judge everything from Food Network Star to The Celebrity Apprentice. But every once in a while, we land upon a competition that just seems to be tailor-made for our Perception Analyzer dials. This is the case […]
