(Audience members with Perception Analyzer dials at Broadway-bound musical “Somewhere in Time.” Image courtesy of the New York Times) What makes good theater? According to a recent New York Times article, focus groups using Dialsmith’s Perception Analyzer dials might soon be playing more of a lead role in helping answer […]
Archive | In-Person Dial Testing/Focus Groups
RSS feed for this sectionDialsmith’s Perception Analyzer a Hit at GoGreen
(Image courtesy of Joel Dames Photography) Here’s another installment of our recurring blog post theme, “Perception Analyzer Around the World,” where we shine a light on the great work our clients are doing in incorporating innovative uses of our dials and real-time polling technology. Client: GoGreen Conference Located: Portland, Oregon, […]
New Field Guide for Perception Analyzer System Owners
The number one tech support question we get from new Perception Analyzer system owners is around how to properly configure external displays in PACollect. In an effort to proactively address these questions and facilitate proper display configuration, our support team has created a helpful offline tool we’re calling The Perception […]
Financial Services Client Finds that Dialsmith Delivers More than Dials
Through our partner network, Dialsmith handpicked a research and communications consulting firm that had the right resources and experience with Perception Analyzer focus groups to meet the client’s project goals.
Dialsmith was approached by a financial services company that was interested in using the Perception Analyzer dials for brand and message testing. After discussing their project objectives, we concluded that they needed a broader range of market research and strategic communications consulting services. So, we reached into our partner network and handpicked Greenberg Quinlan Rosner Research (GQR), a research and strategy firm that had the right mix of expertise, resources and fluency with the Perception Analyzer to deliver the goods for this specific client.
To get more insight on how this partnership between Dialsmith and GQR worked and the results that came of it, I sat down with the key players: GQR Senior Associate John Garrett, GQR Analyst Phil Zakahi and Dialsmith CEO David Paull.
Perception Analyzer® by Dialsmith featured at the Banff World Media Festival
At the 32nd annual Banff World Media Festival, the Perception Analyzer® by Dialsmith was used during an exciting new competition called “Deal Makers Live.” Three lucky contestants got the opportunity to pitch their idea for a new television show to a panel of industry experts. Those experts used Perception Analyzer […]
New Q&A about Dialsmith, the Perception Analyzer, ISX
Writer Greg Brian recently published an updated Q&A with me regarding the latest on Dialsmith, the Perception Analyzer, ISX, and what’s to come. It’s always fun and enlightening to do these and see what we’re working on through someone else’s eyes. Many thanks to Greg for his continued interest, following […]
Dialsmith releases Perception Analyzer 8.0 software
I am pleased to announce that the long-awaited Perception Analyzer 8.0 software has been released. It’s been a long road and this version contains many, many enhancements over previous versions. For those interested, some of those enhancements and new features include: New question editing interface with text formatting for both […]
Perception Analyzer voting determines the winning team on The Celebrity Apprentice
On the March 27, episode of NBC’s The Celebrity Apprentice teams ASAP and BACKBONE battled it out to see which could create a better promotional video for ACN’s new video phone. Rather than company executives picking the winning team, ACN employees got to determine the teams’ fate and BACKBONE […]
