Forget DIY. You have a lot of new things to worry about. Producing online focus groups should NOT be one of them. Virtual focus groups have all the complexities of a live event- with some added technical challenges thrown in. Lean on us because this is what we do. Secure, […]
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7 Examples of Reasons To Believe (RTB)
When creating reasons to believe, the rule of QUALITY over quantity prevails. And you gotta test them! One (or 2) Reasons to believe (RTBs) that are highly believable are a lot more compelling than several that are loosely related. When in doubt, test them to make sure they’re compelling […]
A SECURE CONFERENCING PLATFORM FOR MARKET RESEARCH
Dialsmith is a Member of ZoomGov for Secure Online Research This high-security platform for web conferencing is used by fewer than 1% of all accounts. ZoomGov was designed to serve sensitive areas of the US Government. We use this same technology for all our online qual research: online focus […]
BEHIND-THE-SCENES TIPS FOR BETTER ONLINE FOCUS GROUPS
A year ago, I authored this post where I talked about some of the more effective approaches and tips I’ve employed to get the most out of the in-person focus groups and dial testing groups I’ve conducted over three decades of market research. That, of course, was pre-COVID-19 pandemic. […]
Is ZOOM Secure for Market Research and Online Focus Groups?
Online focus groups and dial groups are our new normal. And we get this question a lot. If you are like the other 99% of companies, you are using the commercial version of Zoom. The short answer for you is “Yes, Zoom is secure for market research.” (At Dialsmith, we […]
Online Dial Testing and Market Research Solutions: FREE Webinar April 2nd @ 2PM Eastern | 11AM Pacific
We know many of you are experiencing project delays or cancellations due to coronavirus. But there are many ways to execute qual/quant hybrid market research studies online, which include dial testing. We do this every day! Webinar is on April 2nd @ 2PM Eastern | 11 am Pacific REGISTER […]
Engagious Podcast: Priscilla McKinney, Little Bird Marketing
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On this episode, I talk with Priscilla McKinney, CEO of Little Bird Marketing and host of the podcast Ponderings from the Perch. In addition to being a world class marketer and cultural anthropologist, Priscilla has carved out an exciting niche for Little Bird Marketing, helping market research companies reach their full potential. Priscilla is as genuine and practical as they come. I learned a ton from talking with her.
Top Five Dial Testing Takeaways from Minnesota Swing Voters
Dialsmith is the technology partner and provider of the dial testing services for a closely followed, monthly Swing Voter Insights study being conducted by Engagious and Focus Pointe Global. These swing voter focus groups, which started this past March, are held every month up through Election 2020 in key swing […]
B2B Marketing vs Consumer Marketing
How is marketing to B2B different than marketing to consumers? B2B marketing is more complicated than consumer marketing because of three key differences…
Top Five Dial Testing Takeaways from Swing Voters in Erie, PA
Dialsmith is the technology partner and provider of the dial testing services for a closely followed, monthly Swing Voter Insights study being conducted by Engagious and Focus Pointe Global. These swing voter focus groups, which started this past March, are held every month up through Election 2020 in key swing […]
