It’s time to realize that the sun is setting on some of the old tried-and-true tools that market researchers have relied upon for years. Case-in-point, the conventional survey, once a mainstay of market research, is quickly becoming a thing of the past. Today, consumers have so many more channels to provide feedback […]
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Ten Things We Learned from this Year’s Super Bowl Ad Ratings
Now that the dust has settled and the final tallies are in, here’s a look at the most interesting story lines pulled from the final results of our fourth annual Slidermetrix Super Bowl ad ratings. If you’re not a list person and you want the deep dive into our final results, you […]
Super Bowl Ads: Early Returns and Market Research Experts Weigh In
It’s been a wild week for the Super Bowl ads in the lead up to the Big Game. By our count, 29 of the actual ads that will air during the Super Bowl have been pre-released. Our Super Bowl ad ratings feature powered by Slidermetrix has been up-and-running since Monday, […]
[From the Vision Critical Blog] How to find the story in your data
Some solid insights and guidance from Vision Critical’s Ray Poynter in this storytelling blog post where he provides useful tips for pulling good stories out of your market research data. One tip that really struck a chord… “Tip # 6 FACILITATE ACTION.” This one resonates with feedback we hear from our research consulting […]
Netflix’s Dave Decelle’s Quest to Capture Moments of Truth
(Hey, that’s our quest too!)
Just listened to this recent podcast from The Market Research Event Blog featuring Netflix’s Director of Consumer Insights Dave Decelle in which Decelle explains why his Consumer Insights team has foregone traditional recall-based research methods for those that are aimed at capturing “Moments of Truth.” Here at Dialsmith, we […]
When Do Viewers Get Hooked? Netflix Study Offers Some Answers, More Questions
Image courtesy of Fast Company When do viewers get hooked on a TV show? Is it the opening moments of the first episode or does it take an episode or two to really get a good obsession going? According to this recently released Netflix study, the magic moment is sometime […]
For fall network pilots, success is measured in minutes
Image courtesy of Pop Culture Playpen Fifteen minutes can go by in a flash or it can feel like a lifetime. When it comes to TV pilots and the networks rolling them out, the first 15 minutes are ALL that matter. That according to this AdWeek article: “People figure out in […]
Uncovering the DNA of an Effective Summer Movie Trailer
Since first reading this excellent Fast Company article that revealed storytelling tips from one of the world’s top movie trailer producers, we, here at Dialsmith, have been thinking about the make-up of a great movie trailer. What are the common traits that great trailers share? Is there a […]
Slidermetrix Presents… Holiday Commercial Faceoff: Funny vs. Feel-good
Last week, CinemaBlend, an entertainment site that reports on movies, television, video games, and pop culture, posted 7 Great Holiday Commercials You Need to Watch Right Now. We watched them. We loved them. We laughed. We cried. Well, I wasn’t crying (I think maybe I just got something in my […]
Is TV pilot testing ready for the masses?
The much anticipated debuts of the new Fall line-up of TV shows are airing within the next few weeks, which means it’s time to see if all that focus group testing holds true to form. It’s an exciting yet nerve wracking time of the year for media executives and researchers […]
