Any successful political campaign starts with having a strong candidate. But, to be successful in today’s volatile political climate, campaigns need to be nimble with their message, and keep pace with the shifting moods of voters and the 24-hour news cycle. For this, campaigns need a crack research team that […]
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Dial Testing Messaging to Break Through COVID-19 Vaccine Hesitancy
With demand for the COVID-19 vaccine leveling off in some states, vaccine hesitancy is a very hot topic right now. At Lillian Labs, with the help of our sister company Dialsmith, I recently conducted a few studies looking into how to message to those who are still hesitant or opposed […]
THE PSYCHOLOGY OF THE PUMPKIN SPICE LATTE (#PSL for short)
PUMPKIN SPICE – BECAUSE EVERYONE ELSE IS DOING IT Bagels, cookies, vodka, and even humus. Love it or hate it (is there an in-between?), you can’t escape it: Fall means pumpkin spice everything. Everybody is getting on the pumpkin spice bandwagon. Thank you, Starbucks. So, how does this obsession happen? It’s […]
10 Types of Online Studies We’ve Done Post-COVID
In the post-COVID world, research hasn’t stopped, but it has changed profoundly. Week-by-week, we’ve be expanding the playbook on online qual…
UNMASKING THE UN-MASKERS: HOW TO GET ‘NEVER MASK WEARERS’ TO RECONSIDER
The research is in: Masks DO help prevent the spread of COVID-19. Yes, there were mixed messages from the government at the beginning which did not help with adoption by the public. But the message is now clear: wear masks and we will beat this thing. In fact, both New York and […]
