How is market research perceived from those outside the market research industry? That’s the question NewMR and GreenBook posed to social media researchers issuing a challenge to report back with both findings and recommendations. The big takeaway finding from the project was this: “The research industry is too busy talking […]
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For fall network pilots, success is measured in minutes
Image courtesy of Pop Culture Playpen Fifteen minutes can go by in a flash or it can feel like a lifetime. When it comes to TV pilots and the networks rolling them out, the first 15 minutes are ALL that matter. That according to this AdWeek article: “People figure out in […]
New Look, Better Content, Same Dialsmith
We’ve launched our new website today, and while we’re guessing this isn’t inspiring you to do a happy dance the way it is for us, we’ve made some rather significant upgrades that we think you’ll like and will hopefully keep you coming back for more. Here are some changes we […]
Studying Online & Mobile Behavior: Q&A w/ Luth Research (Part Two)
Image courtesy of Luth Research In Part I of our discussion, we covered a lot of ground with Scott Evans from Luth Research on how their ZQ Intelligence™ tools enable researchers to track the online and mobile behaviors of consumers and who’s using it. In Part II, we dive deeper […]
Studying Online & Mobile Behavior: Q&A w/ Luth Research (Part One)
Here at Dialsmith, we’re in the business of helping researchers gather and analyze in-the-moment feedback, so when we cross paths with other innovative research methods and technologies that do the same, we get pretty excited and want to share. Such is the case with digital market research service provider Luth […]
Excuse Us As We Flex Our Online Dial Testing Muscle
Image courtesy of Athlon Sports Big day for our product team here at Dialsmith. We just launched a major upgrade to Perception Analyzer Online, our full-featured survey service that features online dial testing for recorded media. It’s a milestone release as we’ve rebuilt it from the ground up on HTML […]
Get Ready for Qual 360 North America
Qual 360 North America is slated for next week in Atlanta and yours truly, Dialsmith, is queued up to co-host a first-of-its-kind workshop with fellow market research tech developer/service provider Invoke Solutions. We’re also sponsoring the official after hours party hosted by The Research Club so it should be […]
Our 5 Favorite Blog Posts of the Year
It’s that wonderful time of the year where every blog and news site likes to do their own “Top 10 List.” There are even sites like Listverse that are exclusively dedicated to “Top 10” lists (makes me wonder if Listverse plans to do a “Top 10 List” of “Top 10” […]
Tired of Playing Let’s Make a Deal with Your Research?
New online research approaches—like the one Dialsmith is partnering with Invoke Solutions to deliver—are nix-ing the need to play “Let’s Make a Deal” with your research. (Image courtesy of Worldvision Enterprises, Inc.) A classic dilemma researchers often face is deciding what kinds of insights—qual or quant—are best suited to meet their […]
The Perception Analyzer Hits the BIG 3-0 and We’re Making a Fuss
The Perception Analyzer has grown up a bit over the past 30 years–from a hardwired rheostat dial (1984) to the Model V version we have today. But really, it doesn’t look a day older than 29. It’s no small feat for a technology to remain relevant for 30 years (just […]
