Being in the market research biz, we tend to know the questions people are going to ask even before they ask them. Take, for example, our free, downloadable Dial Testing Research Playbook… What’s a Dial Testing Playbook? Well, dial testing is what we do here at Dialsmith so we know […]
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Data Doesn’t Lie: Uncovering What Your Viewers Want (No Matter What They Say)
Even when prompted in focus groups, respondents often have problems articulating what they really feel. There are several biological and behavioral triggers at play that often thwart people’s best attempts to be candid and accurate about what they feel or thought the felt. In some cases, it can be recall […]
3 Must-Haves for Online TV & Film Testing
3 Must-Haves for Online TV & Film Testing For decades, in-person dial testing has been a media researcher’s mainstay for evaluating movies, trailers, television programming and on-air talent. But, with the recent pivot to online research, do researchers have to ditch their go-to methods? Spring is the season of decisions: […]
ENTERTAINMENT RESEARCH: HOW DIAL TESTING IS USED TO “PRIME” TV PILOTS FOR TAKE-OFF
Every major broadcast network has used dial testing to gather audience feedback on their television pilots. That’s a pretty positive endorsement of the value that dial testing brings to entertainment research. Here are some of the things that veteran media research expert Aaron Paquette had to say about dial testing: […]
Your Memory Stinks: HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT
PART I | WHO ARE WE AND WHY ARE WE DOING THIS? Recall and memory. Tricky things. Especially for market researchers. The market research industry has traditionally relied upon recall- and memory-based methods for gathering feedback and insights. But there’s a ton of evidence out there that calls into question […]
