(Originally posted on the Engagious Blog.) @seanbland reminds us about the flaw of “False-consensus bias” – the assumption that other people are like us: that what we are, what we like, the ideas we cherish, are “normal.” (Well, duh.) We surround ourselves with people like us, watch shows that […]
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Engagious | Axios Swing-Voter Focus Groups: The Inside Scoop Part 2
9/11, Climate Change, Women in Congress, Football—and more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters. Rich Thau, Engagious president, moderated. (To receive a written write up of results, go here.) To see how Axios […]
Engagious | Axios Swing-Voter Focus Groups: The Inside Scoop
(Originally posted on the Engagious Blog.) Voting, corruption, witch hunts, “fake news”—and lots more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters, all extremely likely to vote in November’s midterm elections. We wanted to […]
Engagious Podcast: Brian Gottlieb, In Business, Like Politics, Reputation is Everything
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Having worked as a staffer on Capitol Hill, public policy consultant, pollster, and corporate communication strategist, Brian Gottlieb knows a thing or two about getting a point across and engaging an audience. In this podcast, we dig in to Brian’s diverse career and get his take on a wide variety of topics. In this time of political divide and corporate reputation challenges, Brian’s experience and advice are particularly timely.
The Tech Behind Political Message Testing
Certainly, any successful political campaign starts with having a strong candidate. But, to be successful in today’s political climate, campaigns also need to be nimble with their message, and keep pace with the shifting moods of voters and the 24-hour news cycle. For this, campaigns need a crack research team […]
Engagious Podcast: Kristen Soltis Anderson, Engaging the Millennial Voter
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When I asked my business partner, Rich, who would make a great podcast guest to chat with about crafting engaging messaging in politics and public policy, he replied Kristen Soltis Anderson without skipping a beat. And, I’m glad he did! Kristen is a respected pollster, co-host of the bipartisan podcast http://www.thepollsters.com/, co-founder of polling and consulting firm Echelon Insights, and regularly lends her voice to ABC News, MSNBC, FOX News, and more.
In this conversation, Kristen and I talk about messaging in the era of social media, the public’s trust in social media platforms, the use of visual storytelling in effective messaging, and what she’s learned from hosting her own successful podcast.
Case-In-Point: Using Online Dial Testing to Drive Deeper In-Person Qual
Q&A with LDV Research Partner’s Galia Rosemberg Galia Rosemberg is a seasoned, freelance market research consultant based in Mexico City. She recently completed an interesting political research study, pairing online dial testing with traditional qualitative methods, to evaluate how the underlying theme and tone of selected political commercials resonated with […]
The State of the Union gets put under the Microscope
Last night’s State of the Union Address was the #Superbowl of the political world and we had multiple teams on the ground with voters (Republicans, Independents, Democrats) to rate their opinions on what they heard. With our technology in their hands, these groups watched and rated the President’s speech- and […]
How maslansky + partners Leverages Slidermetrix for “Quick-Turn” Online Research (Part 2)
maslansky + partners’ President Lee Carter and Media & Technology Supervisor Lee Loflin discuss the innovative tools and process that powers their quick-turn polling research. In the last presidential election cycle, Lee Carter and her team at maslansky + partners made a paradigm shift, which enabled them to turn around […]
How maslansky + partners Leverages Slidermetrix for “Quick-Turn” Online Research (Part 1)
maslansky + partners’ President Lee Carter discusses how her research group was able to adapt and respond to the polling demands of today’s fast-paced, 24-hour news cycle. In the last presidential election cycle, Lee Carter and her team at maslansky + partners made a paradigm shift, which enabled them to […]
