One of our most viewed blog posts in recent months is one that addresses a question we get a lot here at Dialsmith, namely, “What is Dial Testing?” In the post, I offer an official answer to the question but then delve into the “give it to me straight…” answer […]
Archive | Political & Public Opinion Research
RSS feed for this sectionVideo: Eliminating Recall Bias and Group Think in Focus Group Settings
In research, the devil is in the detail. Should you say “recycled” or “upcycled?” “Domestic economy” or “US economy?” This is why your research group needs to be clear of false influencers: recall bias and group think. Dial testing is one of the market research industry’s most reliable methods for […]
Moment-to-Moment Cheat Sheet: Online Research vs In-Person Research
Online research has become the mode of choice for many brands and content producers due, in no small part, to the modest relative cost and faster turnaround. Moment-to-moment research (aka dial testing) has traditionally been conducted in-person, the use of online moment-to-moment is becoming much more prevalent. So, how do […]
Nielsen Uses Perception Analyzer to Dial Test Canadian Finance Minister’s Budget Speech
(Photo credit to Sean Kilpatrick/Canadian Press; courtesy of CBC News) CBC News recently reported on findings from a recent Nielsen study that used the Perception Analyzer dial testing to gauge real-time feedback on a variety of policies and issues presented in Canadian Finance Minister Bill Morneau’s budget speech. The dial […]
Dial Testing President Trump’s Address to Congress
A presidential address to a joint session of Congress is a notable event. A president’s first such address is even more notable. Add in the Trump factor, and the event can be considered historically significant. So, it’s no surprise that Dialsmith’s dial testing technology was called into action once again to […]
Hillary Clinton’s Advertising – Could Dial Testing Have Made the Difference?
Per AdvertisingAge, “Role Models” was one of the Clinton campaign’s most highly budgeted ads. (Image courtesy of NYDailyNews.com) Interesting article in AdvertisingAge this week by Simon Dumenco where he makes the case that one of the downfalls of the Clinton campaign was that their advertising in the critical weeks prior to the election […]
60 Minutes Taps Frank Luntz and Dial Testing to Gauge Mood of the Nation on Election Eve
On the eve of the presidential election, 60 Minutes ran a fascinating segment delving into the mood and sentiment of the nation in the last days before the election. The segment featured an interview with well-known pollster Frank Luntz and results from a dial testing focus group Luntz conducted using our Perception Analyzer dial […]
That’s a Wrap: Dial Testing Scores Final Presidential Debate in Groups Across the Country
The final chapter of the Presidential Debate season has come to a close and it was another busy night for our Perception Analyzer dials. Dial testing focus groups were conducted in key swing states across the country and were featured (again) on major broadcast/cable news networks such as CBS News and FOX News. Here […]
Dial Testing Provides Instant Analysis of the VP Debate
With barely enough time to catch our breath from the first Presidential debate, it was the Vice Presidential candidates taking center stage. Dial testing focus groups were at it again, powered by our Perception Analyzer and Slidermetrix technology, and providing real-time polling and instant results that the broadcast networks used extensively in […]
Commentary and Analysis from Dial Testing the First Presidential Debate
During last night’s Presidential Debate, focus groups of voters in key states across the country were asked to view and log their real-time reactions to the debate performances of both Hillary Clinton and Donald Trump using our Perception Analyzer dials. The majority of the time, dial testing like this is […]
