Next Monday night, when NBC Nightly News Anchor and Presidential Debate Moderator Lester Holt thanks the two candidates for their participation and brings to a close the first presidential debate, the early returns on the candidates’ performances will already be in; the key responses, zingers and messages will have already been […]
Archive | Political & Public Opinion Research
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MANY FACTORS PUSHING POLITICAL MESSAGE & AD TESTING ONLINE
In this recent Campaigns and Elections article, Dialsmith founder & CEO David Paull makes the compelling argument that this election cycle is the first where all the planets have finally aligned for campaigns to reap significant benefits of conducting online political research. We are seeing it, first-hand, here at […]
Scandal’s Mellie Grant Gets Reality Check from Dial Testing Focus Group
(Image courtesy of ABC) Most of the time, major broadcast networks put our Perception Analyzer dials to work behind the scenes to test new television pilots as well as characters, plot lines, etc. for established series. But every once in a while, our dials make the jump in front of the camera, making […]
Trump and Carson React to the Dials
As mentioned previously on our blog, dial testing focus groups are popping up all over the networks during the early stages of this election year. Lee Carter of Maslansky & Partners is a frequent guest on Fox News’ daily morning news/talk program Fox & Friends where she provides commentary on the […]
Sights and Sounds: Qualtrics Insight Summit
This was Dialsmith’s first year attending the Qualtrics Insights Summit as an official Qualtrics Innovation Exchange partner and exhibitor. Founder & CEO David Paull and Manager of Online Products & Client Services Aaron Korach represented the Dialsmith contingent and helped welcome attendees to our online dial testing demo as part of […]
CNN Revs Up Dial Testing Focus Groups for Presidential Primaries
With the Iowa Caucuses and New Hampshire Primaries come and gone, the Presidential Primary season is really heating up. As it has for the past 8 years, CNN is running dial testing focus groups, powered by our Perception Analyzer dials and technology, to gauge the real time reactions and opinions of […]
Luntz’s Dial Testing Focus Group Hits High Mark During GOP Debate
Image courtesy of Fox News In case you hadn’t heard, there was another GOP candidate debate last night and that means that Frank Luntz was at it again, running a dial testing focus group using our Perception Analyzer dials. But what was unique about last night’s group was its response […]
CNN and Fox News Feature Perception Analyzer Dial Groups for Democratic Debate
If you’re wondering what that buzzing sound is that you’ve been hearing lately, well, it’s the national election cycle revving up. Last night kicked it up another notch with the first Democratic debate. CNN and Frank Luntz on Fox News once again featured the Perception Analyzer to “score” the debate and […]
New Look, Better Content, Same Dialsmith
We’ve launched our new website today, and while we’re guessing this isn’t inspiring you to do a happy dance the way it is for us, we’ve made some rather significant upgrades that we think you’ll like and will hopefully keep you coming back for more. Here are some changes we […]
Luntz and the Perception Analyzer Dialed In for Next Big Political Season
Candidates, start your engines! Last night unofficially marked the kickoff to the next big national political season with the first televised presidential primary debate. As the case has been for the past decade, the Perception Analyzer dials were hard at work as Fox/CBS political polling guru Frank Luntz captured the in-the-moment voter […]
