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Archive | Political & Public Opinion Research

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Dialsmith’s Perception Analyzer tool used by CNN researchers for 2012 Presidential Debates, Primaries, and Conventions

Continuing the trend from the 2008 presidential debates, annual State of the Union addresses, and the 2012 Democratic and Republican conventions, CNN once again turned to researchers Rita Kirk and Dan Schill from Southern Methodist University to gauge the real-time reactions of undecided voters. Using Dialsmith’s Perception Analyzer dials, CNN’s […]

Perception Analyzer testing uncovers real-time opinions of State of the Union address

  Once again the Perception Analyzer by Dialsmith was used in a research session with swing voters to provide real-time feedback on the president’s State of the Union address.                                                                                                       Photos: GQR / Democracy Corps Research was conducted by Greenberg Quinlan Rosner for Democracy Corps and GQR Digital. […]

CNN features the Perception Analyzer during
2012 NH primaries focus group

Continuing the trend from the 2008 presidential election season, CNN has once again turned to the Perception Analyzer by Dialsmith to gauge real-time reactions to candidates’ speeches following the NH primaries.                                                                                                    CNN Focus group respondents in South Carolina were given Perception Analyzer dials and asked to give continuous feedback […]