Far too many content creators assume they know how their audience will react without ever even questioning what they think they know, and unfortunately, most of them are wrong. So, the fact that you’re thinking about how to test your content means you’re on the right track. But now what?
Archive | Presentation Testing
RSS feed for this section
Keynotes That Deliver – Dial Testing Your Next Big Presentation
When most people think of dial testing, they think of how it’s being used in more visible research, like gathering feedback on political speeches or debates, or for tv pilot testing. But an area where we’re seeing recent growing interest in dial testing is in keynote presentations. In today’s age […]
Engagious Podcast: Melissa Marshall, Curing the Curse of Knowledge
Podcast: Play in new window | Download
Subscribe: RSS
My guest on this week’s episode has taken on a monumental challenge… Teaching scientists how to effectively communicate the value and impact of their work to the rest of us. Fortunately, Melissa Marshall is uniquely qualified to tackle this challenge. She’s spent 10 years as a communications professor at Penn State University, teaching public speaking and presentation skills, as well as designing new courses for science and engineering students to help them better present their work and delivering a popular TED Global Talk on the topic that has been viewed over two million times.
If you can’t make your opponent’s point, you don’t truly grasp the issue
(Originally posted on the Engagious Blog.) @seanbland reminds us about the flaw of “False-consensus bias” – the assumption that other people are like us: that what we are, what we like, the ideas we cherish, are “normal.” (Well, duh.) We surround ourselves with people like us, watch shows that […]
Texas Governor Debate & Focus Groups – #TXGovDebate
The political season of 2018 is in full swing and tensions were running high at the Texas Gubernatorial Debate this evening. For tonight’s face-off, Nexstar was capturing real-time feedback with our Perception Analyzer dials in the hands of a focus group. Respondents supplied moment-to-moment feedback on the debate performances. One […]
Engagious | Axios Swing-Voter Focus Groups: The Inside Scoop
(Originally posted on the Engagious Blog.) Voting, corruption, witch hunts, “fake news”—and lots more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters, all extremely likely to vote in November’s midterm elections. We wanted to […]
Engagious Podcast: Harris III
Podcast: Play in new window | Download
Subscribe: RSS
Alright, friends…this is an fun one! How often do you get to hear stories and advice on engaging an audience from a master illusionist, keynote speaker, storyteller, creative consultant, and live event curator? Harris III (the third) has traveled the world learning how to entertain, inform, and inspire, and in this conversation he shares a ton of that experience with us. No one will leave this podcast without something tangible to immediately apply to their work and even personal life.
Engagious Podcast: Brian Kurtz, Self-proclaimed “Serial Direct Marketer”
Podcast: Play in new window | Download
Subscribe: RSS
I’ve had the pleasure of getting to know Brian Kurtz, a long-time friend and colleague of my business partner Rich Thau, through his Titans Mastermind events. Always dedicated to bringing amazing value to his audience, I knew Brian would do the same for listeners of this podcast and he did not disappoint!
A ConVINcing Storyteller | Q&A with One-of-a-Kind Growth Hacker, Entrepreneur & Storyteller Vin Clancy
One look tells you that Vin Clancy is not your run-of-the-mill motivational speaker. But while his look and presentation style may be a bit unconventional, the storytelling and audience engagement tactics he employs are much more tried-and-true. You could argue it’s Vin’s blend of the unconventional (style and delivery) and […]
