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When it comes to engaging audiences, the direct marketing industry has it down. And one of the foremost experts in direct marketing is our guest Rick Petry. Over the course of his career, Rick has helped clients realize more than a billion dollars in combined sales and he has some great insights to share on how storytelling and behavioral science techniques can help engage consumers and drive sales.
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Hot on the heels of our Harris III conversation, we have another great podcast episode featuring master storyteller Carla Johnson. What makes Carla unique is her focus on shifting people from being recipients of a story to actually having an experience related to the story. We explore how that can be done, the benefits to consumers, and which brands are already starting to embrace that technique.
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Alright, friends…this is an fun one! How often do you get to hear stories and advice on engaging an audience from a master illusionist, keynote speaker, storyteller, creative consultant, and live event curator? Harris III (the third) has traveled the world learning how to entertain, inform, and inspire, and in this conversation he shares a ton of that experience with us. No one will leave this podcast without something tangible to immediately apply to their work and even personal life.
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When it comes to storytelling in market research, one of the best in the business is Kristin Luck. She’s a serial entrepreneur and a globetrotting keynote speaker on marketing, branding, storytelling, startups, and innovation. Kristin is also the founder of Women in Research, a global nonprofit that facilitates education, entrepreneurship, and other career development for women in the market research industry. For this special edition of our Engagious Podcast (co-hosted with Paul Kirch from the Audible Insights Podcast), our conversation focused on the convergence of market research and storytelling. We also touch on brands that are doing a stand-out job of engaging consumers and we explore the state of women, and diversity overall, in market research.
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No podcast covering the topics of storytelling and market research would be complete without a discussion with Ray Poynter. Between creating NewMR, authoring The Handbook of Online and Social Media Research, serving as Director of Vision Critical’s knowledge sharing center, and as Managing Director of The Future Place, Ray is always at the forefront of how to tell stories with data.
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When thinking about a well-rounded group of guests for this podcast, talking with a successful improv and stand-up comedian made perfect sense. After all, if they can’t quickly engage an audience they’re sunk! So, we were excited to have recently crowned Portland’s Funniest Person JoAnn Schinderle join us.
[This article was originally posted on the Engagious Blog.] Wow! Hard to believe we already have 10 episodes under our belt since we launched the Engagious Podcast earlier this year. Time flies when you’re hosting a cadre of fascinating guests and engaging in lively and energizing conversation. Now that we’ve […]
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On this podcast, we’ve had the good fortune of talking with many experts in their field. In the case of Erika Isler, we got to talk with someone who spans many fields. Erika is a reporter, editor, teacher, and personal development coach who uses horses (equine facilitated wellness) to help her clients navigate all kinds of issues. I was fascinated to learn how people’s interaction with horses (not their riding of them) can be used to uncover and solve a variety of challenges. Erika also enlightens us on what her varied career has taught her about the most effective ways to engage an audience and we dig into what my closet says about me.
Earlier this year, we ventured into the podcast world with the launch of the Engagious Podcast. While in the planning stages for the podcast, I did legwork researching and listening to other podcasts that covered topics of interest to market research professionals. In the process, I uncovered a handful of […]
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In the world of audience engagement there are many people who do one thing really well. Then, from time to time, you meet someone who does many things really well! That’s the case with Kathy Klotz-Guest. Kathy’s main focus is on helping her clients connect with their customers as real people. What’s unique is that she draws from her experience as a Silicone Valley executive, speaker, author, workshop leader, and…wait for it…improv comedian.
