It’s always energizing to see our dials back in action during high stakes political events like on the broadcast coverage of last night’s State of the Union. And while some of the networks have traded their in-person dial groups for new second screen polling tools, the method employed to score […]
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Top 5 things our dials and sliders rated in 2014
Every year our Perception Analyzer dials, and Perception Analyzer Online and Slidermetrix sliders, are used to rate some pretty cool stuff and 2014 was no exception. Here are the top 5 things our dials and sliders got moving on this year: Consumer Electronics Show Keynote (CES) Portland techies give Yahoo […]
Slidermetrix Presents… Holiday Commercial Faceoff: Funny vs. Feel-good
Last week, CinemaBlend, an entertainment site that reports on movies, television, video games, and pop culture, posted 7 Great Holiday Commercials You Need to Watch Right Now. We watched them. We loved them. We laughed. We cried. Well, I wasn’t crying (I think maybe I just got something in my […]
Why Google and EA Sports are turning fall into GIF giving season
Those magic seconds… whether it’s reaching your audience with the right message at just the right time or understanding what he or she is thinking in the moment, in advertising, as in advertising research, we know those magic seconds are what matters most. That’s why it was so intriguing to […]
Is TV pilot testing ready for the masses?
The much anticipated debuts of the new Fall line-up of TV shows are airing within the next few weeks, which means it’s time to see if all that focus group testing holds true to form. It’s an exciting yet nerve wracking time of the year for media executives and researchers […]
Vision Critical’s Aaron Paquette “raises the curtain” on entertainment research, online dial testing and more
If you’ve been in the entertainment research and testing biz for any period of time, you’ve likely heard of Vision Critical’s EVP of Media and Entertainment, Aaron Paquette. With more than 18 years of experience in the industry, including stints at Nielsen Entertainment, CBS and Sony Pictures Television, it’s […]
Dialing In on Alton Brown’s “Little Friend”
(Photo courtesy of Food Network) Sunday’s episode of Food Network Star (Season 10, Episode 7) featured the reality show/food competition’s version of a Vegas Pool Party. But the challenge for the Star competitors wasn’t finding someone to lotion up their backs. Instead, each Star competitor had to pitch their poolside […]
Dialsmith’s Perception Analyzer (aka “Dial of Doom”) returns for Food Network Star Season 10
Some of last season’s Food Network Star competitors were cooked by the “Dial of Doom.” What do the show’s mentors Bobby, Giada and Alton have dialed up for this year’s competitors? Tune in on Sunday to find out. (Image courtesy of Food Network) If you’re a fan of Food Network’s wildly […]
Bloomberg: World Cup Brands Booting TV Ads for Web
Top image courtesy of Nike. Bottom image courtesy of Adidas. It seems like every day there is another article published about how online advertising and video content is rapidly growing, which we find to be very exciting at Dialsmith. Brands are re-focusing their marketing efforts on social media, and […]
Everything You Need to Know About Our Super Bowl Ad Ratings in 10 Bullets!
There’s probably a few of you who are interested enough and have the time to read through pages of reporting and watch a multitude of videos with analysis of the results from our Super Bowl ad ratings (if this is you, please feel free to skip down to the last […]
