Looking for what advertising researchers think about the Super Bowl ads? Dialsmith’s David Paull joined a panel of ad research experts in a two-part online discussion breaking down the impact and effectiveness of the Super Bowl ads and what metrics researchers look for to measure the winners and losers. The […]
Archive | Television & Radio
RSS feed for this sectionDialsmith Hits the Airwaves to Talk Super Bowl Ad Ratings
As part of our efforts to support the Super Bowl ad ratings work we’re doing in partnership with KGW NewsChannel 8 and their partner stations across the country, we filmed this news segment with KGW Business Reporter Joe Smith. David and I did our best to provide some background on […]
The Lines Are At It Again: Dialsmith’s Perception Analyzer Featured in Reporting of President’s State of the Union
You may have noticed those friendly lines (courtesy of The Perception Analyzer) showing up all over the place again last night and this morning as news networks and research groups studied, analyzed and reported the President’s State of the Union address. Yes, the Perception Analyzer was at it again with […]
Dialsmith and KGW NewsChannel 8 Team Up to Offer Second-by-Second Super Bowl Ad Ratings
Now that the Super Bowl teams are set, it’s time to focus on the real competition taking place on February 2nd. Yes, we’re talking the Super Bowl ads and today, Dialsmith announced an exciting venture with Portland, Oregon NBC Affiliate KGW NewsChannel 8 and its partner affiliates from around the […]
Super Seconds? Slidermetrix revs up for another run of Super Bowl ad ratings
According to estimates, the cost to purchase a 30-second time slot during this year’s Super Bowl is $4 million. In case you’re wondering, that works out to $133,000 per second. Yowza! That’s easily the most expensive second of airtime ever and underlines how important every second of every Super Bowl […]
“OMG… My Ass is on Fire!”
Okay, we’re breaking new ground here with the Dialsmith Blog. This marks the first time we’ve ever used texting slang in a blog post title. Also, believe it or not, the first time we’ve ever made reference to someone saying their ass is on fire. If you think there must […]
“Dial lines” make an appearance on HBO’s The Newsroom
Dial focus groups are nothing new to Aaron Sorkin shows. Back in 2002, the testing methodology was featured in an episode of The West Wing. Photo: NBC Now, in a recent episode of HBO’s hit series The Newsroom, the methodology is featured again as part of testing done on the […]
Dialsmith Code Strikes Chord with KGW
The Dialsmith Code poster is now a central piece of the decor at KGW (you’ll notice it there on the wall hanging above the Emmy.) A few weeks ago, we did a blog post about the Dialsmith Code which featured a Q&A with our CEO and ‘Code’ creator David Paull. […]
Dialsmith and the Perception Analyzer Featured on
Portland’s KGW News
Perhaps you’ve caught glipses of Dialsmith’s Perception Analyzer dials on television lately. If so, you’re not alone. The dials have been spotted during CNN’s coverage of the State of the Union, during the current season of Food Network Star’s focus group challenges and even during ESPN Summer X Games Street […]
Dialsmith’s Perception Analyzer (aka Dial of Doom) returns for Sunday’s Big Screen Bites episode of Food Network Star
Don’t miss this Sunday’s episode of Food Network Star as it may be your last chance this season to catch our Perception Analyzer dials in action. Sunday’s Big Screen Bites episode adds a dash of movie making drama as Star competitors faceoff by creating a 60-second movie trailer to promote […]
