Kind of like earning your stripes when SNL does a sketch about you, MSInteractive and the Perception Analyzer were the recipients of some good-natured ribbing on The Daily Show with Jon Stewart. While dial groups utilizing our “patronizing piece of made up technology” have been serving clients and political campaigns […]

As part of its 50th anniversary celebration, AARP teamed up with iVillage to create the dynamically interactive town forum – “How She Will Decide” – on February 1, 2008, at the historic Alex Theatre in Glendale, California. To learn about how important topics will shape the way women will vote in the upcoming […]

Most debate watchers have seen those opinion line graphs that get plotted during televised debates. Those graphs are created by our Perception Analyzer system during dial groups. For the April 16, debate in Philadelphia the Perception Analyzer was used to get real-time feedback from a group of undecided voters. An […]

I want to share with you an interesting project by fellow blogger, Todd Sattersten, called More Space.  It’s a book that came together by Todd offering nine business bloggers more space in which to write.  He wanted to see what they would come up with when they had more than […]

Here is an interesting article on the worldwide sensation that is IKEA.  There are some great lessons to be learned.

I just watched the first NBC Nightly News Netcast.  It’s an online replay of the NBC Nightly News available after 10:00pm each night.  The netcast opens with an ad or two, launches into the program and breaks twice more for a couple of ads each time.  One interesting ad model […]

My associate, Wes Breazeale, took issue with a FedEx direct mail piece he (and apparently many others) received today.  Here’s his rant: I work in sales, so naturally I have nothing against aggressive marketing.  We need it to get the job done and I appreciate a well done piece as […]

Tom Peters had an excellent customer service experience at The Four Seasons.  He and his wife were traveling and dinner plans conflicted with a TV show they wanted to catch.  They asked the Concierge if the show could be recorded and the requested with granted.  In addition to returning from […]

Some great stuff on customer experience today… First, Daddy Types tells us that The Cheesecake Factory brings kids a snack plate while their family is waiting to order and get their food.  Sounds like you don’t have to ask for it, they just know that’s the time when kids get […]

Here is an interesting article from Brand Channel about the challenges and potential benefits of launching a new brand into a particularly saturated market. via [AdJab]