DIAL LOG

Questions or Help?

CONTACT US

Archive | Uncategorized

RSS feed for this section

Double Huh?

Just made my post-lunch pilgrimage to Starbucks for some refueling and encountered two oddities.  First, they were prominently displaying a new plastic beverage bottle with an attached screw-on cap.  Printed on the accompanying tag was, "Not intended for hot liquid."  Do they mean like…I don’t know…coffee?  Huh?  Second, my horoscope […]

Turn Respondents into Audience Members

Brand Autopsy points to a strategic planning, branding and communications consultancy called Just Ask a Woman that has a very interesting twist on the traditional focus group.  They create a talk show environment populated with “audience members” (rather than respondents).  This shift of perspective seems like it could lead to […]

When Is It More Than Spam?

AP reports, “A man convicted in the nation’s first felony case against illegal spamming was sentenced to nine years in prison Friday for bombarding Internet users with millions of junk e-mails.”  They believe he was responsible for 10 million emails a day and through fraud and deception grossed up to $750,000 per […]

V is for Veggies???

As much as I’ve been advocating that junk food stop being pushed on our kids (more here and here), I’m not sure how I feel about Sesame Street’s Cookie Monster eating less cookies and instead opting for fruits and veggies, even going as far as saying “A Cookie Is a […]

Mind Mapping

I read a very timely post today from Creating Passionate Users. I have been looking for a way to better document both existing projects and product/strategy brainstorming sessions.  I have been familiar with the concept of mind mapping, but never really tried to use the technique.  Creating Passionate Users linked […]

Hangin’ in PDX

Had a great time last night in Portland getting to know Bren (the Slacker Manager) and Jon (the Business Evolutionist) in person.  We had really interesting discussions about balancing life, work, blogging, etc.  We are all at different places with those challenges, but each knew what the other was talking […]