After writing a previous post about how men are more and more being portrayed as dopes in advertising, I started thinking about why that is and whether men are responsible for this shift in perception (or reality), or if it’s just the flavor of the month for advertisers?  As a way of determining if others […]

As a next step beyond it’s successful free ground shipping on orders of $25 or more, Amazon has launched a new initiative called Amazon Prime™, allowing customers to pay $79 a year for “All You Can Eat” express (two-day) shipping with overnight shipping costing just $3.99 more per order.  And, it can be shared […]

Coined by Chris Anderson, editor of Wired Magazine, The Long Tail was first an article, is now a blog and is on the way to becoming a book.  Behind The Long Tail is the idea that there is tremendous value (and money to be made) in niche markets and products that are nowhere […]

Here are two great lists from Business 2.0 magazine that are informative, entertaining and, in the case of the second list, just plain scary: The Smart List – 25 companies that are outfoxing the competition. “Bold thinkers. Brilliant ideas. Clever strategies. Savvy execution.” The 101 Dumbest Moments in Business (requires paid subscription to […]

3M™ makes a great product under the Scotch® brand called Tear-By-Hand Packing Tape. It’s packing tape that (just as the name suggests) doesn’t require the use of a cutting tool or serrated edge to cut – you just tear it by hand.  This product has been around for a number of years and […]

Today I learned of Ta-da List from 37signals, a new, free online application that allows you to make, share and collaborate on To Do lists.  That’s it.  The user interface is as simple and uncluttered as the Google homepage.  You can create a list, check things off that are complete, allow others to see your […]

Joystiq reports 2004 gaming revenues to have been $9.9 billion with portable gaming contributing $1 billion of that.  Compare that to record-breaking 2004 movie theater revenues of $9.4 million.  The entertainment tide is shifting. via [Airbag]

Hasbro’s newest Mr. Potato Head toy – Darth Tater.  Would that make the mini version Darth Tater Tot?  I’m sorry, but this just seems wrong to me.    

Sam over at Decker Marketing takes an interesting look at the importance of “tasty” descriptions when describing menu items in a restaurant (and in marketing and selling in general).  It’s something we all know, but can certainly benefit from a reminder.  To Sam’s point, it’s all about adjectives.  “Adjectives make nouns mouth watering.” I would […]

A recent study of mobile phone users by IDC yields three distinct perceived benefits that come from using mobile phones, at least one of which people feel they receive: Safety and security Productivity and convenience Style and status Interestingly, “males, more than females, rate style and status as important mobile phone […]