I drive a 1999 Nissan Maxima and last week one of my two keyless entry remote thingies stopped working. I tried changing the battery, but it still wouldn’t work. So, after looking at it for a prolonged period of time and willing it to open my car door, I came to the only logical […]
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RSS feed for this sectionBetter Polling
Interesting article in Wired magazine about the challenges pollsters face today and ideas on how to make the process better. Thanks to Bruce for the link.
Disney Photo Collages
As part of an upcoming celebration at the Disneyland® Resort, people are being asked to submit photos from their visits to the parks which, if chosen, will be included in a series of photo collages. Though it may seem silly to some, I sent in photos from our first visit with our […]
Soft Sell
The January 2005 issue of Fast Company magazine has a great article entitled “The Soft Cell” (pp 72-73, not available online) which profiles CDW’s success through relationship selling. CDW positions itself as a partner, not merely a vendor. They are there more to solve problems than sell products. By solving its customer’s problems, CDW […]
Nature Favors the Extremes
As a follow-up to my Q&A with Laura Ries a couple of months ago I recently asked for her thoughts on a particular case of a company going to the extreme – Hardee’s and its Monster Thickburger with 1420 calories and 107 grams of fat. Here is what she had […]
More TV’s
According to a Nielsen Media Research survey published in The New York Times, 23% of U.S. households (25 million) now have four or more televisions (up from 19% last year). On the other end of the scale is 23 million households with only one. I have three. How many do you have? via […]
Top 1000 Things You Need To Know
Seth Godin has started a list of the 1000 things everyone should start learning as of third grade. An interesting exercise to which I’ll add my two-cents: How to make an effective argument. How to negotiate. How to physically defend oneself. The value and power of kindness. How to write basic HTML. […]
One Million Dollars (plus shipping)
I hesitate to post this because I really don’t want to give this stunt any more publicity, but I just have to say something…this guy is auctioning off a pair of his used sneakers for $1,000,000 and will only cover shipping if the buyer is in the United States?!? An international buyer will […]
Honda Tries to Hook Kids
As a means of marketing its new family vehicle, the FR-V, Honda has created a marketing brochure for kids that is available alongside regular brochures in UK dealerships. The piece, catering on reverse sides to 4-7 year-olds and 8-10 year-olds, includes games, puzzles and interesting facts about the vehicle (like how long one takes […]
TiVo Wants to Stop Generic Use of Name
TiVo is aggressively trying to stop the use of its trademarked name as a generic term, especially as a verb, as in, “I TiVoed my favorite show last night” or, “I’m going to TiVo that tonight.” As quoted by a TiVo spokesperson in The New York Times… ‘We do aggressively protect our trademark,’ […]