In partnership with Sprint, ESPN will being offering specialized mobile phones and service in 2005.  For now, special features are said to include an easily identifiable ESPN phone, sports scores and video clips delivered to the phone.  Adfreak hypothesizes on some other feature ideas and what other network’s offerings might look like. So, […]

Fast Company has published a very interesting web-only article entitled “It’s Not About the Donuts” that looks at Dunkin’ Donuts’ current strategy to go after part of Starbucks’ share of the coffee and espresso beverage market. Knowing it can’t win on customer experience, Dunkin’ is going after Starbucks on speed and price by […]

Today I received my SkinIt skins for my mobile phone and TiVo remote and as promised, I’m here to report back.  While the quality of the images and the vinyl they are printed on are good, the final outcome, once the skins were applied, was less than thrilling.  What I had hoped for […]

In preparing for Thankgoodnessforelasticpants Day (otherwise known as Thanksgiving), I’m struck by how much more prevalent takeout has become. Back in the day, everything was made at home, from scratch.  My grandmother would wake up at 4:00 AM to get the turkey ready for its full day of baking and basting (at least […]

This parody of Monster.com’s “When I Grow Up” ad campaign is hilarious.  Very wrong, but hilarious!  Not sure how long it’s been floating around, but I just learned of it.  Maybe it’s new to you too.  

Interesting stats from eMarketer about what mobile phone customers do, and say they want to be able to do, with their mobile phones.  Honestly, these numbers are lower than I would have expected.

CBS has conducted a study that shows ad recall by DVR viewers at 23% for commercials they fast forwarded through.  While the story covering this new research does not mention what traditional ad recall is, CBS’s executive vice president-research and planning, David Poltrack, says, “You wouldn’t get that kind of recall if you […]

While I’m sure it’s a great car, Snoop Dogg’s interest in the Chrysler 300 surely played no small part in creating the buzz that helped propel the car to Motor Trend magazine’s 2005 Car of the Year.  While that is quite an accomplishment, what I find most fascinating is how this plot line got both […]

This is something I had not heard of before – ringback tones are mobile phone ringtones you can buy for the person calling you to hear in place of the normal ringing sound (kind of like a ringtone in reverse).  They are apparently hugely popular in Asia and as of now, Verizon and T-Mobile […]

ABC’s “All My Children” taped its 9,000th episode today.  Talk about figuring out what people want and sticking with it – for 35 years! May we all find such a magic formula.