Interesting interview at The Sneeze with the creator of the world famous and multiple-award winning FedEx logo.  I never noticed the arrow before – had you?

The other day I commented on trend of consumer product customization and posted about a company that offers custom artwork for iBook computers. This topic has been on my mind a lot lately and the more I pay attention, the more I see. In my previous post, I referenced the multi-billion dollar ringtone industry […]

Interesting article at ClickZ about the growth of ads and product placements in video games. The article starts with quite a punch – pointing out that the new video game, “Halo 2,” had first day sales of $125 million compared to opening weekend receipts of movies “Shrek 2” ($108 million), “Harry Potter and the Prisoner […]

Whether they realize it or not, Painted Bytes is cashing-in on the current personalization craze.  From $89 for custom colors to $139+ for custom artwork, Painted Bytes will turn your stock iBook into a individualized fashion statement. With revenue from ringtones in the billions of dollars worldwide and people not even wanting to […]

As a way of promoting its big upcoming 2-day sale, Target is offering people the opportunity to schedule a wake-up call on the days of the sale.  Not available for scheduling until 11/17, customers can visit the Target website and schedule calls from characters such as Darth Vader and Heidi Klum as […]

Vodafone has licensed the rights to the television series 24 for the purpose of distributing a spin-off to be watched only on mobile phones consisting of 24, one-minute “mobisodes” (yes, that’s really what they’re calling them – a worse name has perhaps never been created). My question is, with a one-minute mobisode […]

Initiative, a New York media agency, has developed a tool called PropheSEE that “measures which (television) shows are being talked about most on the Internet. Unlike other systems that do the same thing, it also gauges whether the talk is positive or negative.” It seems to have accurately predicted the fate of […]

MediaPost has reported on a survey that ranked newspapers and local TV news as the most credible forms of media.  The rest of the rankings: 30%    Newspapers 30%    Local TV News 24%    Cable News Networks 21%    Online News Sites 20%    Broadcast TV Network News 16%  […]

The web site of direct response marketing (infomercial) giant, Guthy-Renker, lists the company’s 10 Commandments of Management. Regardless of how you feel about those oft-cheesy late-night sales pitches, the company has certainly been successful and these “commandments” are sound. They are: Thou shalt take risks Thou shalt make nice with […]

In this climate of political polling, NPR satirists take a humorous jab at the ubiquitous Zogby Poll and what life might be like if we all lived our lives by poll numbers. To hear the 2.5 minute audio clip, click the Listen icon on this page.