We’re excited to announce a live online research event we’re presenting in partnership with Invoke Solutions on Wed, Aug 6th. The event, the latest in the Xperience Invoke Live Event series, will explore the topic, “Where are Millennials Getting Their News?” using Invoke Live’s Large Scale Focus Groups and Dialsmith’s […]
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Share a Perception Analyzer Memory and Win an iPad Mini!
In 1984, Apple released the Macintosh Computer, the movie “Spinal Tap” hit theaters and Transformers became the hottest toy on the market. Also that year, a DOS-based system using a hardwired dial with a standard rheostat interface was introduced as a way of collecting the in-the-moment opinions of focus […]
Dialsmith and the Perception Analyzer Featured on
Portland’s KGW News
Perhaps you’ve caught glipses of Dialsmith’s Perception Analyzer dials on television lately. If so, you’re not alone. The dials have been spotted during CNN’s coverage of the State of the Union, during the current season of Food Network Star’s focus group challenges and even during ESPN Summer X Games Street […]
Expert Jury Consultant “Handpicks” Dialsmith for Dial Testing Mock Juries
Here’s our next installment of, “Perception Analyzer Around the World,” the series where we highlight innovative use cases of our Perception Analyzer dials. This time, we follow the dials into the field of litigation consulting. Client: Laurie Kuslansky, Ph.D., Expert Jury Consultant Located: New York, NY Description: With 32 years of […]
Outdoor Industry Association Debuts Perception Analyzer® by Dialsmith to its Members at Debate Watch Party
Happy Presidential Debate Day everyone! In a new recurring blog segment, I’m calling, “Perception Analyzer around the World.” I’ll be featuring clients who are using our Perception Analyzer (PA) dials in new and/or interesting ways. My goal with these segments is to shed some light on the great work our […]
Perception Analyzer Online is live
Say hello to Perception Analyzer Online – Dialsmith’s full-featured online survey platform with moment-to-moment video rating. For more than 25 years organizations around the globe have relied on our Perception Analyzer dial system for continuous, real-time evaluation of live presentations and recorded video. With Perception Analyzer Online this same methodology […]
ESPN.com features ISX Scoring in “Passing Judgement”
ESPN.com’s Keith Hamm talks with Street League Skateboarding’s head judge and pro skaters about the merits of trick-by-trick scoring with ISX. More at ISXscoring.com
Perception Analyzer by Dialsmith featured on
The Colbert Report
Last time it was The Daily Show With Jon Stewart and now The Colbert Report takes its turn. Stephen Colbert enlisted the help of Frank Luntz to use the Perception Analyzer by Dialsmith to focus group test video clips in hopes of refining an important message. As Mr. Colbert watched […]
Perception Analyzer® by Dialsmith used as CNBC’s “Bernank-O-Meter”
During the Federal Reserve chairman’s news conference broadcast on CNBC, commentators used Dialsmith’s Perception Analyzer® dials to register real-time feedback on what they were hearing from Ben Bernanke. Watch the set-up here and watch the new conference with the integration of the dials below. Dubbed the “Bernank-O-Meter” […]
Dialsmith supports Washington Post Live with audience polling
Once again Dialsmith is proud to be supporting Washington Post Live’s series of summits on critical topics. This week offered two such forums on the topics of Childhood Obesity and Aviation Security. During each summit audience members used Perception Analyzer dials to answer questions posed to them by speakers and […]
