Perception Analyzer Dial.Log is 100 posts-old today. While 100 posts in six months (this blog launched on March 11, 2004) may not be a lot by blog standards, I am pretty selective about what I post and feel a strange sense of accomplishment with this milestone. Yet, I have struggled […]

I shop at a high-end retailer that has a loyalty program – for every $40 spent I get a card stamped and after 10 stamps I get a $40 credit toward my next purchase. Not a bad deal. I essentially get 10% back on every $400 spent. The problem is, […]

MediaPost’s Media Daily News reports on a Ziff Davis Media study that provides more data on the impact video game playing is having on television watching and other media consumption: 54.5 million U.S. households play console-based video games 52.3 million U.S. households play PC-based video games 26% of respondents said […]

Not only is it nearly impossible to book an airline seat using frequent-flier miles anymore, but now United is increasing its fee for making changes to award tickets from $75 to $100 and adding a $15 fee for any award ticket not booked through United.com. I remember, not long ago, […]

First the JetBlue terminal at JFK gets an Oasis day spa and now the once vacant Terminal 5 at JFK gets turned into what reads like a living, breathing artistic experience. The web site is cool (turn up your speakers) and the concept actually makes me want to visit an […]

NBC paid God-knows how much money to air the Olympics on its multiple networks and results of events that will not air until tonight are splashed all over MSNBC.com’s home page. I know MSNBC.com is a news site and they need to report the news just like everyone else, but […]

For the next two days I will be contributing in some small way to Blog Jam, the first anniversary celebration of FC Now (the Fast Company weblog). Since most of my posting will likely take place there, I will update this post with links to those posts. Click on over […]

Disney has created a desktop computer designed for children called the Disney Dream Desk PC. The $599 PC will include a DVD player, a CD-RW, an ergonomically designed kid-sized mouse, a multimedia keyboard and a digital pen. The 14.1” Mickey-shaped TFT LCD flat panel monitor with embedded speakers will be […]

Less than half of emails sent to the world’s best-known brands actually get a reply. For the study, companies were contacted either through their info@ email addresses or using contact forms on their web sites. The study was conducted in English and Spanish and this article at Internet Retailer goes […]

Good article at MarketingProfs about the use of color in branding. An interesting example they cite is UPS using the color brown, one of the least used colors in marketing (blue is the most used, but the way). It turns out, “brown represents steadfastness, simplicity, friendliness and dependability—perfect for a […]