Clearly in response to the increasing popularity of Netflix, Blockbuster announced the Blockbuster Movie Pass allowing customers to rent two to three movies, for as long as they want, with no late fees, for a monthly fee of $24.99 and $29.99 respectively. The problem is, Netflix offers customers the rental […]

ClickZ has a four-part series on sources for free market research data and stats. It’s a valuable collection of links that may help you find that elusive stat you’re looking for. Part I Part II Part III Part IV  

Perception Analyzer requires that all questions in a project questionnaire have unique names. If you don’t specify a name when a question is created in PAEdit, the editor will create one automatically, beginning with the name QUEST and using QUEST1 next, then QUEST2, etc. The automatic question naming can be […]

Another Ad:Tech session partial transcript by Heath at FC Now – this one about how moms use the Internet as told by Joanne Erickson, research director for Disney Online. Key stats: According to Nielsen, there are 31 million moms online. They’re 38, tend to be married, are very smart — […]

Interesting test by McDonald’s to offer rentals of the top 30 DVDs (accounting for ~80% of DVD rentals) from kiosks at restaurant locations. The rental fee is $1 per day and the real beauty (in my opinion) is that a DVD may be returned to any location, not strictly the […]

Jennifer over at What’s Your Brand Mantra shares a very funny email she received from SkyHigh Airlines, the parody airline created by Alaska Airlines. It’s interesting to read about this today because just last night, my wife and I (both in marketing) were going nuts over the absolutely horrible ads […]

I like the notions behind the so-called credo of Kevin Roberts (CEO Worldwide, Saatchi & Saatchi) from a recent Tom Peters presentation. 1. Ready. Fire! Aim. 2. If it ain’t broke…Break it! 3. Hire crazies. 4. Ask dumb questions. 5. Pursue failure. 6. Lead, follow…or get out of the way! […]

This has absolutely nothing to do with market research, but someone invented a LEGO® robot that solves the Rubik’s Cube®. Why? I suppose because they could, and sometimes that’s a good enough reason (but not all the time). I, myself, have only solved it once and that was years ago […]

Sometimes it is necessary and convenient to edit raw Perception Analyzer data in a text editor or Excel. This may be done to add data for questions that were not asked during a dial session or to edit existing dial data. The new or edited data may then be reimported […]

Many new laptops are no longer provided with 9-pin serial ports, instead using the newer, smaller and more versatile Universal Serial Bus (USB) port. However, the Perception Analyzer’s wireless interface console is a serial device. To connect the PA console to a laptop, a USB to serial converter is required. […]