According to Harvard Business School professor and author, Gerald Zaltman, 95% of consumer’s purchase decision making takes place in the subconscious mind. This piece in HBS’s Working Knowledge offers Professor Zaltman’s thoughts on the matter and how he proposes getting into the subconscious mind of the consumer.

Led by a spike in keyword search ads (fees advertisers pay online companies to tie a listings and/or links to their site to specific search terms), Internet ad revenue experienced a health bump in 2003 according to the Interactive Advertising Bureau (IAB). This is especially relevant during a time when […]

Church of the Customer posts interesting stats on what the American public thinks about advertising vs. what the chairman of the American Association of Advertising Agencies has to say.

Knowledge@Wharton has an interesting article on the balance needed between quantitative and qualitative research approaches. The theme of the article can be summed-up by a statement by Peter Fader, marketing professor at Wharton, who says, “Thanks to technology and other innovations we know far more about our customers than we […]

FC Now links to an interesting study that highlights a correlation between design (actually, companies known and awarded for design) and business performance. It uses the UK FTSE 100 index (British equivalent of the Dow Jones) and found that design-intelligent companies beat the index by 200%.

In London, a survey conducted in advance of the Infosecurity Europe trade show later this month found that 70% of people would reveal their computer login and password in exchange for a candy bar and 34% did it without any incentive.

Jakob Nielsen provides the results of a study by Andrew Monk and colleagues from the University of York that tries to determine why public cell phone conversations seem so much more annoying to bystanders than those of two people engaged in a face-to-face conversation. Turns out, ring tones are less […]

While U.S. figures may be different, a recent survey of 800 European broadband users, by Strategy Analytics, revealed that 56% are spending less time watching TV since subscribing to broadband. Though it would be nice to know how much less TV they are watching (which the survey may reveal, but […]

Results from a new survey by the Pew Internet and American Life Project conclude that boomers (ages 38-56) are nearly as likely to use the Internet (68%) than those 18-37 (78%) with older Americans at 34%. The key here, as pointed out by Forrester Research analyst Jed Kolko, is that […]

The March/April edition of La Fleur’s Magazine (a lottery and gaming publication) features an article entitled Measuring Consumer Attitudes Via Traditional & Wired Channels in which Sharon Bohn (Vice President, Market Strategies, Inc.) discusses advantages of using the Perception Analyzer for lottery & gaming research as well as in other […]