CNN will once again air real-time Perception Analyzer results during its live broadcast of President Obama's 2010 State of the Union speech on January 27, 2010. Dr. Rita Kirk at Southern Methodist University is working with CNN to dial test the President's State of the Union message. Dr. Kirk also […]

Zolitics is "the world's first political entertainment network" and the latest episode of their fictional dramedy, Moving Numbers, features the Perception Analyzer and a very funny, self-deprecating performance by Frank Luntz. Watch the video here and while the whole thing is funny, you can advance to 4:55 for the start […]

Dialsmith is looking for a ridiculously amazing individual to join our Perception Analyzer team. Wonder if you'd be a good fit and enjoy working with us? Well, consider these questions: Can you sell like a motherfather? Do you fancy yourself a crack marketer? Can you work remotely and travel extensively […]

For the next act in its rich 25-year history, the Perception Analyzer® has a new home at Dialsmith, LLC. Dialsmith is a company founded by me, David Paull. I have been running the Perception Analyzer's business under MSInteractive for the last nine years and in order to continuing growing the […]

Democracy Corps has a summary and video overlay of the dial testing conducted for President Obama's healthcare speech to congress on September 9. The Perception Analyzer was used for the dial test, which included closed-ended categorical and attitudinal questions as well as continuous, moment-to-moment feedback from 50 independent and weak […]

Research Magazine has posted an interesting article on the truthfulness of respondents. One of the concepts in the article is called "the power of the herd" where respondents knowingly or unwittingly make decisions based on influence from others in the group or in order to better fit in. This concept […]

We are very excited that our partner, Rob Dyrdek, made ISX – Instant Scoring eXperience the focal point of the season finale of his MTV show, Rob Dyrdek's Fantasy Factory. Watch the episode online and see how great ISX's first street skating competition turned out and learn more at www.ISXscoring.com.

In a tribute to Jerry Lewis during the Academy Awards television broadcast, Mr. Lewis recited the following quote in a voice over: "I shall pass through this world but once. Any good, therefore, that I can do or any kindness I can show to any fellow human being, let me […]

MSInteractive is pleased to announce the release of ISX – Instant Scoring eXperienceTM an exciting new judging and scoring solution for televised sporting, entertainment and reality programming built upon MSInteractive's Perception Analyzer dial technology. ISX is a partnership between MSInteractive, skate icon and MTV television star, Rob Dyrdek, and action […]