Deliberations is a blog written by Anne Reed, who sits on the American Society of Trial Consultants (ASTC) communications committee with me.  It was also honored by the ABA in the ABA Journal Blawg 100 and is quite well read in the legal community.  Anne covers the latest jury and […]

by Eric AlzuhnIn a post earlier this week, Matt Blumberg, CEO of Return Path, hit the nail on the head when he wrote, "if you’re going to do something, do it first class." It was clearly evident, as I worked with Matt and his team on the IN Conference for […]

MSInteractive's Marquis McNeil spent election night on a transatlantic flight to Europe to conduct research later that week. He learned of the outcome of the election en route and received quite a welcome at his destination. Here is how he described the experience: "It was with mixed emotions that I […]

MSInteractive's Eric Alzuhn was in New York City on election night 2008.  While working from his Times Square-area hotel room, he decided to venture out and experience that historic night in one of the world's great cities. He said the mass of humanity and excitement in the air was as […]

Election Night 2008 found MSInteractive's Bruce Beal, a Chicago resident, right in the middle of all the action at Grant Park. I asked Bruce to share what the experience was like and this is what he said: "You may have heard that we Chicagoans refer to our city’s Grant Park […]

KEEVOON Research, Strategy & Communications is a survey research and strategic communications consultancy based in Jerusalem, Israel. Founded by Mitchell Barak, KEEVOON specializes in consumer research and political consulting throughout Europe and the Middle East. MSInteractive is fortunate to have KEEVOON as one of its clients and below Mitchell tells […]

I always find it fascinating to see the before and after of a company’s website and logo redesign. So for those who are interested, I thought I’d share what we recently did at MSInteractive. First the logos… For the MSInteractive logo we just wanted a refresh. The general look and […]

As I mentioned previously, MSInteractive and the Perception Analyzer have been undergoing a brand and website makeover and I am happy to say the website and new brand identity have been launched. The MSInteractive website homepage now features a Flash demonstration where visitors may interact with a Perception Analyzer dial. […]

Good Morning America did a feature on Frank Luntz’s use of the Perception Analyzer throughout the election cycle. Specifically highlighted was how moment-to-moment feedback from speeches and debates can be used to find key messaging and talking points that either resonate with voters or turn them off. As much as […]

Something people are often surprised to learn is that the Perception Analyzer is used for market research in more than 30 countries around the world. To shine a spotlight on regions of the world where the system is used and some of the more interesting applications, I’ll be posting a series of interviews with […]