TV Barn has a clip from the Sundance Channel’s documentary, The Return of the War Room where Frank Luntz discusses his use of the Perception Analyzer and what it allows him to learn that he would not otherwise be able to uncover.

We have many new visitors to this blog as a result of the Perception Analyzer’s use on television during this debate season and the various media and blog mentions, links, articles, posts and commentaries that have followed. To those who are visiting for the first time, and those who have […]

As was done for the first three debates, CNN continued its live, on-air broadcast of real-time moment-to-moment feedback from undecided voters via a Perception Analyzer dial group. As with the other debates, these groups were facilitated by Professors Rita Kirk and Dan Schill from the Division of Corporate Communications & […]

A Perception Analyzer dial group with 50 undecided women was conducted in Columbus, Ohio, during the third and final presidential debate. The group was conducted by Lake Research Partners with support from MSInteractive and the findings from the group have been summarized in The Columbus Dispatch.

Democracy Corps, a project by James Carville and Stan Greenberg, conducted Perception Analyzer dial groups with 50 undecided voters during all three presidential debates in the key battleground states of Missouri, Nevada and Colorado. Their findings from those groups, plus additional commentary, can be found at www.democracycorps.com.

Today’s edition of The Wall Street Journal has an article that weighs in on CNN’s on-air display of Perception Analyzer moment-to-moment results during the presidential debates. I was interviewed for the piece and provided a lot of background information (though neither I nor the Perception Analyzer were credited by name) […]

Moment-to-moment overlay. That’s what we call the real-time line graph generated from Perception Analyzer results as seen on-air during the presidential debates on CNN and other networks. “Moment-to-moment” because the dials used by focus group respondents are polled once per second and “overlay” because the results are often superimposed over […]

In addition to whether or not people like seeing real-time dial results on-air during the presidential debates (as seen on CNN) or during post-debate discussion (as seen on MSNBC and FOX News), much has also been made about the name “Perception Analyzer.” So I’ll just admit it…Perception Analyzer isn’t the […]

In addition to CNN’s continued use of real-time, on-air Perception Analyzer results during last night’s presidential debate, MSNBC made its first use of dial testing this season for post-debate discussion and analysis. A group of undecided voters were assembled in King of Prussia, PA, and Nora O’Donnell moderated a discussion […]

As happens every four years, the presidential election, and specifically the debates, have brought the Perception Analyzer to the forefront of media attention. While it is used every day around the world for focus groups, advertising and television program testing, mock juries, and meetings, it is also heavily used during […]