Dialsmith

Now that the Super Bowl teams are set, it’s time to focus on the real competition taking place on February 2nd. Yes, we’re talking the Super Bowl ads and today, Dialsmith announced an exciting venture with Portland, Oregon NBC Affiliate KGW NewsChannel 8 and its partner affiliates from around the country to launch a new online ratings feature for the Super Bowl ads powered by Slidermetrix.

Slidermetrix will be gathering ad ratings from viewers in markets all around the country through KGW and it’s participating partner stations: KHOU in Houston, WWL TV in New Orleans, KENS5 TV in San Antonio, WCNC TV in Charlotte, KREM TV in Spokane, WVEC TV in Norfolk, KTVB TV in Boise and WHA11 in Louisville.

“Visitors to this feature on KGW.com and its partner stations’ websites will be able to continuously rate each Super Bowl ad second-by-second and then see in real time how their ratings compare to other viewers,” said David Paull, Founder and CEO of Dialsmith. “This is similar technology to that used by marketing researchers and ad agencies in choosing which ads to air during the Super Bowl. So, it’s exciting to unveil this type of ratings experience to audiences in these markets across the country.”

Slidermetrix debuted as a Super Bowl ratings feature last year with Philly.com, the news website of The Philadelphia Inquirer and Philadelphia Daily News. During the five days the feature was live, almost 7,500 unique ratings were collected and visitors spent more than 150 hours viewing and rating last year’s ads.

The Super Bowl ad ratings feature is powered by Slidermetrix, an online video ratings application developed by Dialsmith. Through the Slidermetrix application, a video can be embedded on a website with a ratings slider that users can move left or right with a mouse or finger swipe (on a tablet) to continuously rate the video while watching it. After rating the video, viewers can watch the video again to see how their rating compares to those from other viewers.