In research, the devil is in the detail.

Should you say “recycled” or “upcycled?” “Domestic economy” or “US economy?”

This is why your research group needs to be clear of false influencers: recall bias and group think. Dial testing is one of the market research industry’s most reliable methods for filtering out recall bias and group think and delivering rich, actionable results.

Check out this short video on best practices for keeping your participants engaged and your focus group on task, then feel free to follow up with our team to discuss the specific needs you have for your online research.

Check out other articles on Recall and Memory Bias: