Dialsmith

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The art and science of influence and persuasion is on no greater display than in a courtroom. So how can we take techniques used there and apply them to sales, marketing, and business communications? By learning from an expert trial consultant and jury researcher, that’s how!

My guest for this episode is Dr. Lara Giese. In addition to being a licensed psychologist, Dr. Giese has worked as a litigation consultant and researcher on hundreds of high-profile and high-value court cases for more than 20 years.

In this episode we discuss:

@3:17     How to account for your audience filtering your information through the lens of their own life.

@4:30     How the technique of dial testing allows for instant feedback during research sessions and how to use that feedback most effectively.

@7:11     The importance of visuals and demonstratives to hold people’s attention.

@9:35     How to create a mindset to reduce anxiety as a speaker or presenter.

@12:47   How building credibility, and your non-verbal communication, can strongly influence your audience.

If you liked this episode, I also recommend that you check out my conversation with Carla Johnson where we discuss shifting people from being recipients of a story to actually having an experience related to the story.

Thanks for listening and I hope your time spent with our podcast has brought you value. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you.

Until next time, #BeEngagious.