Fastest-growing Ad Medium: Cinema
With 38.4% compound annual growth over the last five years and revenues expected to grow from $470 million in 2004 to more than $1 billion in 2008, cinema advertising is the fastest-growing ad medium. I’ll tell you, after watching “The 2wenty” for a while now at Regal cinemas and thinking of all those years of listening to crappy music and watching still images flash on the screen, this doesn’t surprise me one bit.
via Lost Remote
