Good Morning – This is Target with Your Wake Up Call
As a way of promoting its big upcoming 2-day sale, Target is offering people the opportunity to schedule a wake-up call on the days of the sale. Not available for scheduling until 11/17, customers can visit the Target website and schedule calls from characters such as Darth Vader and Heidi Klum as well as various other generic characters such as “Diva” and “Heartbreaker.”
While I really like the creativity behind this program, I feel they stopped short by not having more celebrities to choose from. While Darth and Heidi are cool, where are Brad and Britney or Ben and J-Lo (wouldn’t that be something)? No one wants a call from generic “Heartbreaker.” Target has enough pull to get some A-listers (or at least strong B-listers) and to really nail this promotion, they needed to do that.
via [Adrants]
