Why Don’t People Wear Masks?

There is a (relatively) small subset of the population who NEVER wear masks. We are digging into this group to figure out why.

We will keep this brief:

1. 1. 1. The science is real: Masks are our best (last?) line of defense against coronavirus
      2. The mixed messages around mask-wearing early on seem to have really impacted compliance 
      3. Before we can influence behavior, we have to understand who and why

➡ Get the research summary here

Who: Despite the popular narrative, the divide around mask-wearing is less about politics and much more about AGE.

Why: In a nutshell, discomfort is the primary reason, compounded by the belief that they are not necessary. 

➡ Get the research summary here