Online Dial Testing for Online Qual Research: Video
(This presentation courtesy of the #NewMR webinar series on the Future of Data Collection)
Make the pivot: Virtual dial testing when in-person research methods are not an option
Dialsmith SVP Eric Alzuhn explains how online dial testing is being used to capture second-by-second feedback on all form of recorded media: 30-second commercials, longer form infomercials, television pilots, and virtual focus groups.
Right now, a lot of clients see projects being deferred. It is important to know your options to keep insights flowing. The world has changed practically overnight. And it has never been more important to understand your clients and prospects.
Eric also teases the future of online and virtual dial testing.
Want to explore how virtual focus groups work with dial testing? Get in touch. We’re happy to talk.
